Plan de marketing relacional para la fidelización de clientes empresa Industrias Alimenticias Carolina S.A.S. (INDACAROL – Villavicencio) Proyecto de Grado

Currently, relationship marketing plays a fundamental role in companies, through customer loyalty, attracting more prospects which generates greater profitability for the organization, so it was decided to propose a relationship marketing plan to the INDACAROL company SAS in order to generate new st...