Diseño metodológico de Benchmarking competitivo en el sector de las servitecas caso Duitama Boyacá

The project main goal of this was to design based a methodology on Competitive Benchmarking taking as reference the automotive technical services or servitecas of the city of Duitama-Boyacá; this Benchmarking is based on the comparison with direct external competitors, that is, it seeks to identify...

Full description

Autores:
Montañez Joya, Liliana Paola
Rozo Monroy, Angie Lorena
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2021
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/4537
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/4537
Palabra clave:
Benchmarking competitivo
servitecas
procesos
servicio al cliente
KPI
Competitive benchmarking
services
process
customer service
KPIs
Rights
openAccess
License
Attribution 4.0 International (CC BY 4.0)