Diseño metodológico de Benchmarking competitivo en el sector de las servitecas caso Duitama Boyacá
The project main goal of this was to design based a methodology on Competitive Benchmarking taking as reference the automotive technical services or servitecas of the city of Duitama-Boyacá; this Benchmarking is based on the comparison with direct external competitors, that is, it seeks to identify...
- Autores:
-
Montañez Joya, Liliana Paola
Rozo Monroy, Angie Lorena
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/4537
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/4537
- Palabra clave:
- Benchmarking competitivo
servitecas
procesos
servicio al cliente
KPI
Competitive benchmarking
services
process
customer service
KPIs
- Rights
- openAccess
- License
- Attribution 4.0 International (CC BY 4.0)