Plan de negocio para la comercializadora de productos Gove Nails
A market investigation was carried out with the objective of building a business plan supported by the Sensory Marketing model in order to improve sales productivity and profitability of the importer and marketer Gove Nails, Medellín, Colombia. The methodology used is part of the management approach...
- Autores:
-
Ruiz Taborda, Sara Carolina
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2023
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/8191
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/8191
- Palabra clave:
- Plan de negocios
estrategia de marketing
marketing sensorial
marketing digital
industria del Nail Art
658
31.23 R934p
Business plan
marketing strategy
sensory marketing
digital marketing
Nail Art industry
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)