Plan estratégico y reposicionamiento de marca para la empresa amoblarte dedicada a la fabricación de productos mobiliarios en la ciudad de Tunja, Boyacá

This research project will expose the different strategies that were implemented to carry out the repositioning through a marketing plan for the company Amoblarte, dedicated to the manufacture of school and office furniture in the city of Tunja, which has more than 20 years of experience in the manu...