Plan estratégico de mercadeo para la empresa Gusticos Light en el municipio de Ciénaga - Magdalena

This project focuses on the creation and planning of the design of a strategic marketing plan for the Gusticos Light healthy confectionery located in the municipality of Ciénaga - Magdalena, approximately two years ago, this company began its operations and its main economic activity is focused in t...

Full description

Autores:
Gutiérrez Orozco, Selena María
López Vives, Andrea Margarita
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2024
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/9364
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/9364
Palabra clave:
posicionamiento, fidelización, atracción, clientes, marketing
positioning, loyalty, attraction, customers, marketing
Rights
openAccess
License
Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0)