Diseño de una propuesta de comercio electrónico como estrategia de Marketing Mix en la Ferretería San Francisco Ltda.

The present study entitled "proposal of electronic commerce as a market strategy in La Ferretería San Francisco Ltda.", allowed identifying the needs of customers by having a web page that facilitates electronic commerce of the products offered by the Hardware store and proposes strategies to reduce the observed weaknesses. The type of research was descriptive, using a non-experimental and univariate descriptive method. The population was made up of 300 clients of the hardware store, but the sample was made up of 139. A questionnaire made up of (9) questions was designed without including the socioeconomic ones. The results obtained identified the need to market products through a virtual platform to buy and pay for the products offered by the hardware store as another alternative, different from the traditional one, which is why the hardware store must have a person who manages Virtually said platform, which must have a design, sufficient information on the products and means of payment

• Autores: Castro Hidalgo, Mauro Faxsel
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2022
• Institución: Universidad Antonio Nariño
• Repositorio: Repositorio UAN
• Idioma: spa
• OAI Identifier: oai:repositorio.uan.edu.co:123456789/6910
• Acceso en línea: http://repositorio.uan.edu.co/handle/123456789/6910
• Palabra clave: comercio electrónico, estrategia, mercado, marketing digital, ferretería, sector construcción, clientes.; electronic commerce, strategy, market, digital marketing, hardware store, construction sector, customers.
• Rights: openAccess
• License: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)