Análisis situacional y generación de un mapa estratégico para el incremento del mercado potencial en una institución prestadora de salud

This article analyzes the case of the health care institution ‘Profesionales de la Salud y Cía Ltda.’, with a trajectory of more than 25 years, which has become a strategic partner for different insurance companies. However, the financial problems it is currently facing, motivate the search for new...