Tipos de humor en la publicidad impresa en Colombia

Humor is one of the most frequently used tools to persuade in advertising. Therefore, interest in studying humor's influence in the attitudes and behavior of individuals has increased. A revision of research projects regarding humor in advertising and its effects in persuation, attention, compr...

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Autores:
Cifuentes, Carolina María
Tipo de recurso:
Fecha de publicación:
2005
Institución:
Universidad Santo Tomás
Repositorio:
Universidad Santo Tomás
Idioma:
spa
OAI Identifier:
oai:repository.usta.edu.co:11634/40099
Acceso en línea:
https://revistas.usantotomas.edu.co/index.php/diversitas/article/view/70
http://hdl.handle.net/11634/40099
Palabra clave:
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License
http://purl.org/coar/access_right/c_abf2