Tipos de humor en la publicidad impresa en Colombia
Humor is one of the most frequently used tools to persuade in advertising. Therefore, interest in studying humor's influence in the attitudes and behavior of individuals has increased. A revision of research projects regarding humor in advertising and its effects in persuation, attention, compr...
- Autores:
-
Cifuentes, Carolina María
- Tipo de recurso:
- Fecha de publicación:
- 2005
- Institución:
- Universidad Santo Tomás
- Repositorio:
- Universidad Santo Tomás
- Idioma:
- spa
- OAI Identifier:
- oai:repository.usta.edu.co:11634/40099
- Acceso en línea:
- https://revistas.usantotomas.edu.co/index.php/diversitas/article/view/70
http://hdl.handle.net/11634/40099
- Palabra clave:
- Rights
- License
- http://purl.org/coar/access_right/c_abf2