Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades

To manage strategically is to achieve a competitive advantage and to maintain it. For this purpose, the competitive profile matrix (CPM), based on the key success factors (KSF), allows to position oneself against competitors. In this sense, the aim of this reflection is to propose a management tool...

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Autores:
Suárez Amaya, Wendolin
Díaz-Barrios, Jazmín
Pereira Burgos, Morela
Tipo de recurso:
Fecha de publicación:
2020
Institución:
Universidad Santo Tomás
Repositorio:
Universidad Santo Tomás
Idioma:
spa
OAI Identifier:
oai:repository.usta.edu.co:11634/40912
Acceso en línea:
https://revistas.usantotomas.edu.co/index.php/hallazgos/article/view/5768
http://hdl.handle.net/11634/40912
Palabra clave:
Key success factors; Strategic management; Competitive profile; Competitive university.
Factores claves de éxito; Gestión estratégica; Perfil competitivo; Universidad competitiva.
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License
http://purl.org/coar/access_right/c_abf2
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oai_identifier_str oai:repository.usta.edu.co:11634/40912
network_acronym_str SantoToma2
network_name_str Universidad Santo Tomás
repository_id_str
spelling Suárez Amaya, WendolinDíaz-Barrios, JazmínPereira Burgos, Morela2022-01-18T17:57:06Z2022-01-18T17:57:06Z2020-11-04https://revistas.usantotomas.edu.co/index.php/hallazgos/article/view/576810.15332/2422409X.5768http://hdl.handle.net/11634/40912To manage strategically is to achieve a competitive advantage and to maintain it. For this purpose, the competitive profile matrix (CPM), based on the key success factors (KSF), allows to position oneself against competitors. In this sense, the aim of this reflection is to propose a management tool to guide the development of competitive advantages in research at universities, taking into account the KSF identified in previous research (researchers, resources, visibility and development model). Information is collected through theoretical review by experts in strategic planning, and processed through content analysis and hermeneutics. The study reveals that the application of a CPM would serve for each institution to develop its competitive profile, and based on this, design a strategic plan —in order that it strengthens the KSFs in which it has leadership and develops those that require greater resources. Including this tool in the strategic planning of academic institutions would make it possible to guide them permanently towards success, since it could lead to allocating resources to the key factors that will ensure their objectives of regional leadership in research and global visibility. In addition, they could adopt the best practices of that university or universities that surpass them in a certain factor.Dirigir estratégicamente es lograr una ventaja competitiva y mantenerla. Para ello, la matriz de perfil competitivo (MPC), basada en los factores claves de éxito (FCE), permite posicionarse frente a los competidores. En ese sentido, el objetivo de esta reflexión es plantear una herramienta gerencial para orientar el desarrollo de ventajas competitivas en investigación en universidades, teniendo en cuenta los FCE identificados en una investigación previa (investigadores, recursos, visibilidad y modelo de desarrollo). Se recaba información a través de revisión teórica de expertos en planificación estratégica, y se procesa a través de análisis de contenido y hermenéutica. El estudio revela que la aplicación de una MPC serviría para que cada institución desarrolle su perfil competitivo, y basado en este diseñe un plan estratégico —de manera que fortalezca los FCE, en los cuales tiene liderazgo, y desarrolle los que requieren mayores recursos—. Incluir esta herramienta en la planificación estratégica de las instituciones académicas permitiría orientarlas permanentemente al éxito, ya que podría llevar a destinar los recursos hacia los factores clave que garantizarán sus objetivos de liderazgo regional en investigación y visibilidad mundial. Además de esto, podrían adoptar las mejores prácticas de aquella universidad o universidades que la superan en un determinado factor.application/pdfspaUniversidad Santo Tomás, Bogotá-Colombiahttps://revistas.usantotomas.edu.co/index.php/hallazgos/article/view/5768/5962Hallazgos; Vol. 18 Núm. 35 (2021): Gobernanza de la educación superior. (enero-junio 2021); 259-286Hallazgos; Vol. 18 No. 35 (2021): Gobernanza de la educación superior. (enero-junio 2021); 259-2862422-409X1794-3841Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidadesCompetitive profile as a tool for strategic management of research in universitiesinfo:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_2df8fbb1Key success factors; Strategic management; Competitive profile; Competitive university.Factores claves de éxito; Gestión estratégica; Perfil competitivo; Universidad competitiva.http://purl.org/coar/access_right/c_abf211634/40912oai:repository.usta.edu.co:11634/409122023-07-14 16:15:59.03metadata only accessRepositorio Universidad Santo Tomásnoreply@usta.edu.co
dc.title.spa.fl_str_mv Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades
dc.title.alternative.eng.fl_str_mv Competitive profile as a tool for strategic management of research in universities
title Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades
spellingShingle Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades
Key success factors; Strategic management; Competitive profile; Competitive university.
Factores claves de éxito; Gestión estratégica; Perfil competitivo; Universidad competitiva.
title_short Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades
title_full Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades
title_fullStr Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades
title_full_unstemmed Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades
title_sort Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades
dc.creator.fl_str_mv Suárez Amaya, Wendolin
Díaz-Barrios, Jazmín
Pereira Burgos, Morela
dc.contributor.author.none.fl_str_mv Suárez Amaya, Wendolin
Díaz-Barrios, Jazmín
Pereira Burgos, Morela
dc.subject.proposal.eng.fl_str_mv Key success factors; Strategic management; Competitive profile; Competitive university.
topic Key success factors; Strategic management; Competitive profile; Competitive university.
Factores claves de éxito; Gestión estratégica; Perfil competitivo; Universidad competitiva.
dc.subject.proposal.spa.fl_str_mv Factores claves de éxito; Gestión estratégica; Perfil competitivo; Universidad competitiva.
description To manage strategically is to achieve a competitive advantage and to maintain it. For this purpose, the competitive profile matrix (CPM), based on the key success factors (KSF), allows to position oneself against competitors. In this sense, the aim of this reflection is to propose a management tool to guide the development of competitive advantages in research at universities, taking into account the KSF identified in previous research (researchers, resources, visibility and development model). Information is collected through theoretical review by experts in strategic planning, and processed through content analysis and hermeneutics. The study reveals that the application of a CPM would serve for each institution to develop its competitive profile, and based on this, design a strategic plan —in order that it strengthens the KSFs in which it has leadership and develops those that require greater resources. Including this tool in the strategic planning of academic institutions would make it possible to guide them permanently towards success, since it could lead to allocating resources to the key factors that will ensure their objectives of regional leadership in research and global visibility. In addition, they could adopt the best practices of that university or universities that surpass them in a certain factor.
publishDate 2020
dc.date.issued.none.fl_str_mv 2020-11-04
dc.date.accessioned.none.fl_str_mv 2022-01-18T17:57:06Z
dc.date.available.none.fl_str_mv 2022-01-18T17:57:06Z
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.drive.none.fl_str_mv info:eu-repo/semantics/article
dc.identifier.none.fl_str_mv https://revistas.usantotomas.edu.co/index.php/hallazgos/article/view/5768
10.15332/2422409X.5768
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/11634/40912
url https://revistas.usantotomas.edu.co/index.php/hallazgos/article/view/5768
http://hdl.handle.net/11634/40912
identifier_str_mv 10.15332/2422409X.5768
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.usantotomas.edu.co/index.php/hallazgos/article/view/5768/5962
dc.relation.citationissue.spa.fl_str_mv Hallazgos; Vol. 18 Núm. 35 (2021): Gobernanza de la educación superior. (enero-junio 2021); 259-286
dc.relation.citationissue.eng.fl_str_mv Hallazgos; Vol. 18 No. 35 (2021): Gobernanza de la educación superior. (enero-junio 2021); 259-286
dc.relation.citationissue.none.fl_str_mv 2422-409X
1794-3841
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv http://purl.org/coar/access_right/c_abf2
dc.format.mimetype.none.fl_str_mv application/pdf
dc.publisher.spa.fl_str_mv Universidad Santo Tomás, Bogotá-Colombia
institution Universidad Santo Tomás
repository.name.fl_str_mv Repositorio Universidad Santo Tomás
repository.mail.fl_str_mv noreply@usta.edu.co
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