Estrategias de mercadeo basadas en TIC para la empresa "Ricaurte", Moniquirá – Boyacá

This article is the result of a scientific re­search process where marketing strategies are proposed in arder to have greater com­munication between the company, customers and suppliers and show the benefits of entering the trade using lnformation and Communications Technology - ICT, in the snack pr...

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Autores:

Fraile Benítez, Ana Mercedes
Morales Arias, Alba Gisela
Pinzón Cristancho, Yudy Astrid

Tipo de recurso:

Fecha de publicación:

2019

Institución:

Universidad Santo Tomás

Repositorio:

Universidad Santo Tomás

Idioma:

spa

OAI Identifier:

oai:repository.usta.edu.co:11634/18689

Acceso en línea:

http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/1721

Palabra clave:

electronic commerce
small business
e-commerce
comercio electrónico
pequeña empresa
commerce électronique
petites entreprises
comércio eletrbônico
pequenas empresas
comércio eletrônico

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Derechos de autor 2019 In Vestigium Ire