Impacto del uso del marketing digital a través de instagram para las Mipymes de la ciudad de Tunja

Over the years, digital marketing has increased its participation in small and medium-sized enterprises in the city of Tunja, partly because it has been demanded by the same market that is increasingly being modernized and strengthened in terms of techniques that allow to have a closer to the custom...

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Autores:
Chipatecua Moreno, Laura Ximena
Velásquez Zarate, María Paula
Tipo de recurso:
Fecha de publicación:
2020
Institución:
Universidad Santo Tomás
Repositorio:
Repositorio Institucional USTA
Idioma:
spa
OAI Identifier:
oai:repository.usta.edu.co:11634/29536
Acceso en línea:
http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/1923
http://hdl.handle.net/11634/29536
Palabra clave:
Digital Marketing
Consumers
Entrepreneurship
Strategies and Social Networks
Marketing Digital
Consumidores
Emprendimiento
Estrategias y Redes sociales
Marketing numérique
Consommateurs
Entrepreneuriat
Stratégies et Réseaux sociaux
Marketing Digital
Consumidores
Empreendedorismo
Estratégias e Redes Sociais
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License
http://purl.org/coar/access_right/c_abf2