Tipos de humor en la publicidad impresa en Colombia

Humor is one of the most frequently used tools to persuade in advertising. Therefore, interest in studying humor's influence in the attitudes and behavior of individuals has increased. A revision of research projects regarding humor in advertising and its effects in persuation, attention, compr...

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Autores:

Cifuentes, Carolina María

Tipo de recurso:

Fecha de publicación:

2005

Institución:

Universidad Santo Tomás

Repositorio:

Repositorio Institucional USTA

Idioma:

spa

OAI Identifier:

oai:repository.usta.edu.co:11634/40099

Acceso en línea:

https://revistas.usantotomas.edu.co/index.php/diversitas/article/view/70
http://hdl.handle.net/11634/40099

Palabra clave:

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http://purl.org/coar/access_right/c_abf2