Modelo de Lealtad a partir de un Análisis de Ecuaciones Estructurales

Day by day becomes more important for companies to own a database of loyal customers, because the continuous follow up and expanding business with them gives a bigger profitability that getting new customers. Several methodologies have been used for satisfaction measure and loyalty of customers, most...

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Autores:
Romero, Robert
Babativa, Giovanny
Tipo de recurso:
Fecha de publicación:
2016
Institución:
Universidad Santo Tomás
Repositorio:
Repositorio Institucional USTA
Idioma:
spa
eng
OAI Identifier:
oai:repository.usta.edu.co:11634/6476
Acceso en línea:
https://revistas.usantotomas.edu.co/index.php/estadistica/article/view/2363
Palabra clave:
Direct effect; DWLS; exploratory factor analysis; indirect effect; latent variable; measure model.
Análisis factorial exploratorio; DWLS; efecto directo; efecto indirecto; modelo de medida; variable latente.
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Copyright (c) 2016 Comunicaciones en Estadística