Modelo de Lealtad a partir de un Análisis de Ecuaciones Estructurales
Day by day becomes more important for companies to own a database of loyal customers, because the continuous follow up and expanding business with them gives a bigger profitability that getting new customers. Several methodologies have been used for satisfaction measure and loyalty of customers, most...
- Autores:
-
Romero, Robert
Babativa, Giovanny
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad Santo Tomás
- Repositorio:
- Repositorio Institucional USTA
- Idioma:
- spa
eng
- OAI Identifier:
- oai:repository.usta.edu.co:11634/6476
- Palabra clave:
- Direct effect; DWLS; exploratory factor analysis; indirect effect; latent variable; measure model.
Análisis factorial exploratorio; DWLS; efecto directo; efecto indirecto; modelo de medida; variable latente.
- Rights
- License
- Copyright (c) 2016 Comunicaciones en Estadística