Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades

To manage strategically is to achieve a competitive advantage and to maintain it. For this purpose, the competitive profile matrix (CPM), based on the key success factors (KSF), allows to position oneself against competitors. In this sense, the aim of this reflection is to propose a management tool...

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Autores:
Suárez Amaya, Wendolin
Díaz-Barrios, Jazmín
Pereira Burgos, Morela
Tipo de recurso:
Fecha de publicación:
2020
Institución:
Universidad Santo Tomás
Repositorio:
Repositorio Institucional USTA
Idioma:
spa
OAI Identifier:
oai:repository.usta.edu.co:11634/40912
Acceso en línea:
https://revistas.usantotomas.edu.co/index.php/hallazgos/article/view/5768
http://hdl.handle.net/11634/40912
Palabra clave:
Key success factors; Strategic management; Competitive profile; Competitive university.
Factores claves de éxito; Gestión estratégica; Perfil competitivo; Universidad competitiva.
Rights
License
http://purl.org/coar/access_right/c_abf2
Description
Summary:To manage strategically is to achieve a competitive advantage and to maintain it. For this purpose, the competitive profile matrix (CPM), based on the key success factors (KSF), allows to position oneself against competitors. In this sense, the aim of this reflection is to propose a management tool to guide the development of competitive advantages in research at universities, taking into account the KSF identified in previous research (researchers, resources, visibility and development model). Information is collected through theoretical review by experts in strategic planning, and processed through content analysis and hermeneutics. The study reveals that the application of a CPM would serve for each institution to develop its competitive profile, and based on this, design a strategic plan —in order that it strengthens the KSFs in which it has leadership and develops those that require greater resources. Including this tool in the strategic planning of academic institutions would make it possible to guide them permanently towards success, since it could lead to allocating resources to the key factors that will ensure their objectives of regional leadership in research and global visibility. In addition, they could adopt the best practices of that university or universities that surpass them in a certain factor.