Perfil competitivo como herramienta para la gestión estratégica de la investigación en universidades
To manage strategically is to achieve a competitive advantage and to maintain it. For this purpose, the competitive profile matrix (CPM), based on the key success factors (KSF), allows to position oneself against competitors. In this sense, the aim of this reflection is to propose a management tool...
- Autores:
-
Suárez Amaya, Wendolin
Díaz-Barrios, Jazmín
Pereira Burgos, Morela
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad Santo Tomás
- Repositorio:
- Repositorio Institucional USTA
- Idioma:
- spa
- OAI Identifier:
- oai:repository.usta.edu.co:11634/40912
- Acceso en línea:
- https://revistas.usantotomas.edu.co/index.php/hallazgos/article/view/5768
http://hdl.handle.net/11634/40912
- Palabra clave:
- Key success factors; Strategic management; Competitive profile; Competitive university.
Factores claves de éxito; Gestión estratégica; Perfil competitivo; Universidad competitiva.
- Rights
- License
- http://purl.org/coar/access_right/c_abf2