Estrategias de mercadeo basadas en TIC para la empresa "Ricaurte", Moniquirá – Boyacá

This article is the result of a scientific re­search process where marketing strategies are proposed in arder to have greater com­munication between the company, customers and suppliers and show the benefits of entering the trade using lnformation and Communications Technology - ICT, in the snack producing company "Ricaurte" far planning, execution, customer service and marketing processes. lnitially, a bibliographic review is carried out later, the most appro­priate business diagnostic methodology is chosen, DT-SMEs being the ones; subse­quently, howto make use of their strengths and control disadvantages, using technolo­gical tools that lead to the display of their products through Internet, identifying their sales potential thus satisfying the needs of the client.

• Autores: Fraile Benítez, Ana Mercedes; Morales Arias, Alba Gisela; Pinzón Cristancho, Yudy Astrid
• Fecha de publicación: 2019
• Institución: Universidad Santo Tomás
• Repositorio: Repositorio Institucional USTA
• Idioma: spa
• OAI Identifier: oai:repository.usta.edu.co:11634/18689
• Acceso en línea: http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/1721
• Palabra clave: electronic commerce; small business; e-commerce; comercio electrónico; pequeña empresa; commerce électronique; petites entreprises; comércio eletrbônico; pequenas empresas; comércio eletrônico
• License: Derechos de autor 2019 In Vestigium Ire