Estrategias de mercadeo basadas en TIC para la empresa "Ricaurte", Moniquirá – Boyacá

This article is the result of a scientific re­search process where marketing strategies are proposed in arder to have greater com­munication between the company, customers and suppliers and show the benefits of entering the trade using lnformation and Communications Technology - ICT, in the snack pr...

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Autores:
Fraile Benítez, Ana Mercedes
Morales Arias, Alba Gisela
Pinzón Cristancho, Yudy Astrid
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad Santo Tomás
Repositorio:
Repositorio Institucional USTA
Idioma:
spa
OAI Identifier:
oai:repository.usta.edu.co:11634/18689
Acceso en línea:
http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/1721
Palabra clave:
electronic commerce
small business
e-commerce
comercio electrónico
pequeña empresa
commerce électronique
petites entreprises
comércio eletrbônico
pequenas empresas
comércio eletrônico
Rights
License
Derechos de autor 2019 In Vestigium Ire