Explorando el valor percibido de los estándares de Responsabilidad Social Empresarial en la cadena de valor del pompón-crisantemo en el altiplano del Oriente antioqueño

This article gives an approach of the logics under which Pompon-Chrysanthemum production companies in the Antioquia´s Estern region are aligned with the standards and labels of Corporate Social Responsibility. The methodology used is based on the analysis categories worked by Vélez & Palacio...