Implementación de un nuevo modelo de gestión estratégica (market-acces) para el laboratorio farmacéutico SANOFI que permita el desarrollo y defensa de las moléculas que ingresaron al nuevo plan de beneficios complementarios POS

The overall objective of this study is to implement a new model of strategic management ( Market-Access ) for the SANOFI pharmaceutical laboratory that allows for the development and defense of the molecules that were admitted to the new benefits plan complementary POS.