Aproximaciones sobre el mercadeo relacional y mercadeo educativo como herramientas para fidelizar a los egresados de la facultad de Psicología de la Universidad San Buenaventura sede Medellín

At the present time the universities are in an environment highly competitive due to the supply and demand that exists in the educational market. This has generated that corporations has the obligation of being in a constant envolving and innovation in the different programs, infrastructure, and the...