Marketing digital como estrategia empresarial

Digital marketing has become an important management tool to project business and generate value to reach different markets and understand the needs of society, that is why the objective of this article is to verify which has been the investigative production in topics of digital marketing and how this tool marketing contributes to the management of organizations, to achieve this is a review of literature on some databases such as Biblio Technia, Digitalia, ebooks, EBSCO, Scopus, and Google academics, it is concluded that the concept of digital marketing is the correct use of digital media to develop commercial communications much more direct, interactive and personal that capture the attention of the customer who It wants to achieve, as well as there are some companies like Airbnb, Rappi, Uber, Amazon among others, that have applied digital marketing actions and have increased their revenues with amazing figures, possession their brand and are valued in the market in billions of dollars

• Autores: Giraldo Giraldo, Felipe
• Fecha de publicación: 2019
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/7336
• Acceso en línea: http://hdl.handle.net/10819/7336
• Palabra clave: Marketing digital; Canales digitales; Estrategia de Marketing; Marketing tradicional; Apps; Digital Marketing; Digital channels; Marketing strategy; Traditional Marketing; Aplicaciones web; Marcas; Servicios web
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia