Marketing digital como estrategia empresarial

Digital marketing has become an important management tool to project business and generate value to reach different markets and understand the needs of society, that is why the objective of this article is to verify which has been the investigative production in topics of digital marketing and how t...

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Autores:
Giraldo Giraldo, Felipe
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/7336
Acceso en línea:
http://hdl.handle.net/10819/7336
Palabra clave:
Marketing digital
Canales digitales
Estrategia de Marketing
Marketing tradicional
Apps
Digital Marketing
Digital channels
Marketing strategy
Traditional Marketing
Aplicaciones web
Marcas
Servicios web
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia