Propuesta de diseño del plan de marketing para la comercialización de café colombiano especial de “origen” en la ciudad de Cali, cultivado en la finca Los Pinos en Tunia, Cauca.
The present work has the intention of proposing a marketing plan for the small enterprise The Pines which wants to commercialize his product ground packed Coffee, in the city of Cali, for what in the first instance, there is done an internal and external evaluation of the company, an investigation o...
- Autores:
-
Rodríguez García, Millerlay
Saenz Bolívar, David Stiven
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/7280
- Acceso en línea:
- http://hdl.handle.net/10819/7280
- Palabra clave:
- Marketing
Café
Comercialización
Mercado
Estrategias
Plan
Consumidor
Coffee
Commercialization
Market
Strategies
Consumer
Planificación de mercadeo
Mercadeo de productos
Comercialización
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | The present work has the intention of proposing a marketing plan for the small enterprise The Pines which wants to commercialize his product ground packed Coffee, in the city of Cali, for what in the first instance, there is done an internal and external evaluation of the company, an investigation of the target market, followed by an analysis of the competition, and of to agreement to the set of factors identified as result of these analyses there appear diverse strategies and tactics that allow to be positioned on the market. As complement to the marketing plan, one presents the budget needed for the execution of the design and the conclusions and general recommendations of the plan. |
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