Propuesta de diseño del plan de marketing para la comercialización de café colombiano especial de “origen” en la ciudad de Cali, cultivado en la finca Los Pinos en Tunia, Cauca.

The present work has the intention of proposing a marketing plan for the small enterprise The Pines which wants to commercialize his product ground packed Coffee, in the city of Cali, for what in the first instance, there is done an internal and external evaluation of the company, an investigation o...