Propuesta de mejoramiento de la estrategia de servicio al cliente para la empresa La Feria de las Pinturas y CIA S en C en la ciudad de Santiago de Cali

He following monograph consists in a proposal for improvement of the service strategy to the customer of the company the fair of the paintings, which currently does not achieve a plan of action that allows to process the requirements and claims of the customers in time, as tools research were used the surveys that were applied to the external customer and interviews to evaluate the employees 'labor environment, after evaluating the results the proposal was based on designing a customer service area to direct the relationship with the customers, and so further process your complaints, petitions or claims, establish a direct responsible for managing the relationship with the customer.

• Autores: Gómez Basan, Julián; Garcés Díaz, Norma Constanza
• Fecha de publicación: 2016
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/7290
• Acceso en línea: http://hdl.handle.net/10819/7290
• Palabra clave: Servicio al cliente; Fidelización; Cliente; Estrategias; Plan de acción; Encuesta; Mejoramiento; Customer service; Fidelization; Strategy; Action plan; Poll; Improvement; Mejoramiento continuo; Servicio al cliente; Planificación estratégica
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia