Comparación de la percepción de los consumidores sobre los arándanos (Vaccinium corymbosum L. cv. Biloxi) colombianos y mexicanos

Consumers often associate their flavor preferences with the origin of foods and beverages; however, these distinctions are not always considered when such products are exported. This research presents the findings of a study designed to evaluate cross-cultural differences in the perceptions of Mexic...

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Autores:: Rubiano, Jessica
Corona Cabrera, Violeta
Rodríguez-Magaña, Alejandro
García-Segovia, Purificación

Tipo de recurso:: Article of investigation

Fecha de publicación:: 2024

Institución:: Universidad de Ciencias Aplicadas y Ambientales U.D.C.A

Repositorio:: Repositorio Institucional UDCA

Idioma:: eng

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Summary:	Consumers often associate their flavor preferences with the origin of foods and beverages; however, these distinctions are not always considered when such products are exported. This research presents the findings of a study designed to evaluate cross-cultural differences in the perceptions of Mexican and Colombian consumers regarding the organoleptic characteristics of the biloxi blueberry variety, grown in both Mexico and Colombia. For this purpose, an experimental study was conducted based on a questionnaire in which 397 consumers from both countries assessed different sensory attributes of two samples: one grown in Mexico and the other in Colombia, both belonging to the biloxi variety. In addition, a biometric test was performed to detect facial microexpressions to complement the results of the experiment with indicators of emotional valence. The study demonstrated that certain correspondences between organoleptic properties are consistent in both cultures. Specifically, in both nationalities a significant effect is evident in acidity, bitterness, and sweetness. The Colombian blueberry was perceived as sweeter, while the Mexican blueberry was evaluated as more bitter and sour. Similarly, it was found that when the blueberry evaluated was rated as more acidic, the overall flavor rating was lower. These results are relevant for blueberry producers, traders, and exporters, knowing that the sweeter varieties will be the most accepted by Colombian and Mexican consumers

Comparación de la percepción de los consumidores sobre los arándanos (Vaccinium corymbosum L. cv. Biloxi) colombianos y mexicanos

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