Guía metodológica para el estudio de mercado en los clubes de fútbol de Bogotá D.C

The conception of this project arises because in being in direct contact with soccer clubs and some sports organizations it has been perceived that many of these organizations demonstrate failures in the quality of the service that they offer, besides adding the lack of interest to realize the relev...

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Autores:: Ramírez Angarita, Diego Felipe
Galvis Gómez, Cristian Javier

Tipo de recurso:: Trabajo de grado de pregrado

Fecha de publicación:: 2017

Institución:: Universidad de Ciencias Aplicadas y Ambientales U.D.C.A

Repositorio:: Repositorio Institucional UDCA

Idioma:: spa

Description
Summary:	The conception of this project arises because in being in direct contact with soccer clubs and some sports organizations it has been perceived that many of these organizations demonstrate failures in the quality of the service that they offer, besides adding the lack of interest to realize the relevant studies that lead them to improve and want to be at a more competitive level in the market. On the other hand, there is no evidence of a methodology guide that facilitates these clubs to carry out an investigation that guides them to take due process to strengthen their weaknesses; Therefore, the purpose of this work is to create a methodological guide to develop a market study in sports organizations, so that they improve in their administrative conception and its services, therefore, it is considered opportune the construction of a methodological guide for the elaboration of a market study in this type of organizations, with which it is possible to identify opportunities for improvement and to design action plans to implement., this guide is based mainly on two purposes: Through the development of three phases an investigation was made on the theoretical bases on market research and its knowledge on the part of the administrative staff of the sports organizations, in addition a bibliographic review was carried out where they described the market studies with greater success at level global and through the analysis of the findings, a list of steps to follow when conducting the market study was proposed to be implemented in football clubs.

Guía metodológica para el estudio de mercado en los clubes de fútbol de Bogotá D.C

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