La transformación digital del catalogo de venta en NOVAVENTA
En este ejercicio investigativo se presenta la comprensión de la experiencia de las mamás empresarias de Novaventa con relación al uso de las herramientas digitales y como las herramientas ayudan a generar ventaja competitiva y valor para sus clientes. En ese mismo contexto, durante la pandemia del...
- Autores:
-
Jiménez Rincón, Luz Adriana
Durango Herrera, Jorge Iván
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2022
- Institución:
- Tecnológico de Antioquia
- Repositorio:
- Repositorio Tdea
- Idioma:
- spa
- OAI Identifier:
- oai:dspace.tdea.edu.co:tdea/2975
- Acceso en línea:
- https://dspace.tdea.edu.co/handle/tdea/2975
- Palabra clave:
- Mercadeo
Marketing Digital
- Rights
- openAccess
- License
- Tecnológico de Antioquia, Institución Universitaria, 2022
| id |
RepoTdea2_d7ca23d1b705eba9dc1763d6122c1174 |
|---|---|
| oai_identifier_str |
oai:dspace.tdea.edu.co:tdea/2975 |
| network_acronym_str |
RepoTdea2 |
| network_name_str |
Repositorio Tdea |
| repository_id_str |
|
| dc.title.none.fl_str_mv |
La transformación digital del catalogo de venta en NOVAVENTA |
| title |
La transformación digital del catalogo de venta en NOVAVENTA |
| spellingShingle |
La transformación digital del catalogo de venta en NOVAVENTA Mercadeo Marketing Digital |
| title_short |
La transformación digital del catalogo de venta en NOVAVENTA |
| title_full |
La transformación digital del catalogo de venta en NOVAVENTA |
| title_fullStr |
La transformación digital del catalogo de venta en NOVAVENTA |
| title_full_unstemmed |
La transformación digital del catalogo de venta en NOVAVENTA |
| title_sort |
La transformación digital del catalogo de venta en NOVAVENTA |
| dc.creator.fl_str_mv |
Jiménez Rincón, Luz Adriana Durango Herrera, Jorge Iván |
| dc.contributor.advisor.none.fl_str_mv |
Diez Gaviria, Ana Cecilia |
| dc.contributor.author.none.fl_str_mv |
Jiménez Rincón, Luz Adriana Durango Herrera, Jorge Iván |
| dc.subject.proposal.none.fl_str_mv |
Mercadeo Marketing Digital |
| topic |
Mercadeo Marketing Digital |
| description |
En este ejercicio investigativo se presenta la comprensión de la experiencia de las mamás empresarias de Novaventa con relación al uso de las herramientas digitales y como las herramientas ayudan a generar ventaja competitiva y valor para sus clientes. En ese mismo contexto, durante la pandemia del Covid-19, muchas de las estrategias comerciales en donde su enfoque era la presencialidad, se vieron en la necesidad de ser transformadas a la virtualidad, caso de la venta por catálogo de las mamás empresarias de Novaventa del Grupo Nutresa. La estrategia principal es ofrecer los productos a los clientes recurrentes y obtener referidos, por lo que el confinamiento obligatorio lleva a las mamás empresarias a apoyarse en las herramientas digitales para darle continuidad a su negocio. Es así como, se utiliza una metodología cualitativa con fines comprensivos, que se materializa en una encuesta para conocer la experiencia de las mamás empresarias en el uso de las herramientas digitales. De eso se desprende, cuál de ellas es las más efectiva, si el resultado es óptimo y como estas herramientas les permitieron incrementar sus ventas, desarrollando así la ventaja competitiva y entregando valor a sus clientes. |
| publishDate |
2022 |
| dc.date.issued.none.fl_str_mv |
2022-05-27 |
| dc.date.accessioned.none.fl_str_mv |
2023-05-19T20:58:37Z |
| dc.date.available.none.fl_str_mv |
2023-05-19T20:58:37Z |
| dc.type.spa.fl_str_mv |
Trabajo de grado - Pregrado |
| dc.type.coar.spa.fl_str_mv |
http://purl.org/coar/resource_type/c_7a1f |
| dc.type.content.spa.fl_str_mv |
Text |
| dc.type.driver.spa.fl_str_mv |
info:eu-repo/semantics/bachelorThesis |
| dc.type.redcol.spa.fl_str_mv |
http://purl.org/redcol/resource_type/TP |
| dc.type.version.spa.fl_str_mv |
info:eu-repo/semantics/acceptedVersion |
| format |
http://purl.org/coar/resource_type/c_7a1f |
| status_str |
acceptedVersion |
| dc.identifier.uri.none.fl_str_mv |
https://dspace.tdea.edu.co/handle/tdea/2975 |
| url |
https://dspace.tdea.edu.co/handle/tdea/2975 |
| dc.language.iso.spa.fl_str_mv |
spa |
| language |
spa |
| dc.relation.references.spa.fl_str_mv |
AA., V. V. (2020). La era de la transformación digital de las organizaciones y su impacto en la competitividad. Editorial Los Libertadores. https://www.digitaliapublishing.com/a/102573 Ailawadi, K. L., & Farris, P. W. (2017). Managing Multi- and Omni-Channel Distribution : Metrics and Research Directions. Journal of Retailing, 93(1), 120–135. https://doi.org/10.1016/j.jretai.2016.12.003 Alonso, J. A. (2004). El desarrollo como proceso abierto al aprendizaje. The European Journal of Development Research, 16(4), 845–867. https://doi.org/10.1080/09578810412331332668 Åström, J., Reim, W., & Parida, V. (2022). Value creation and value capture for AI business model innovation : a three ‑ phase process framework. Review of Managerial Science, 0123456789. https://doi.org/10.1007/s11846-022-00521-z Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108 Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS Quarterly: Management Information Systems, 37(2), 471–482. https://doi.org/10.25300/MISQ/2013/37:2.3 Blok, V. (2021). What is innovation? Laying the ground for a philosophy of innovation. Techne: Research in Philosophy and Technology, 25(1), 72–96. https://doi.org/10.5840/techne2020109129 Boada, A. J., & Mayorca, R. (2011). Demand planning in catalog sales companies. Revista Lasallista de Investigacion, 8(2), 124–135. https://www.scopus.com/inward/record.uri?eid=2-s2.0-84861470392&partnerID=40&md5=3e14689eab5816884382a6f0d7443087 Brito, R. P. de, & Brito, L. A. L. (2012). Vantagem competitiva, criação de valor e seus efeitos sobre o desempenho. Revista de Administração de Empresas, 52(1), 70–84. https://doi.org/10.1590/s0034-75902012000100006 Cuenca-Fontbona, J., Matilla, K., & Compte-Pujol, M. (2020). Digital transformation of public relations and communication departments of a sample of Spanish companies. Revista de Comunicacion, 19(1), 75–92. https://doi.org/10.26441/RC19.1-2020-A5 de Kerviler, G., Demoulin, N. T. M., & Zidda, P. (2017). Adoption of Proximity M-Payment Services: Perceived Value and Experience Effect (An Abstract). In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 275–276). Springer Nature. https://doi.org/10.1007/978-3-319-47331-4_50 Endres, H., Huesig, S., & Pesch, R. (2022). Digital innovation management for entrepreneurial ecosystems: services and functionalities as drivers of innovation management software adoption. Review of Managerial Science, 16(1), 135–156. https://doi.org/10.1007/s11846-021-00441-4 Fabian, M., Trischler, G., & Li-ying, J. (2021). Digital business model innovation : toward construct clarity and future research directions. Review of Managerial Science, 0123456789. https://doi.org/10.1007/s11846-021-00508-2 Hernandez Palma, H. G. H., Pitre Redondo, R. C., & Builes Zapata, S. E. (2021). Impacto del marketing digital a las empresas colombianas emergentes. Revista Universidad y Empresa, 23(40), 1–20. https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.9114 Hernandez, R., Fernanez, C., & Baptista, P. (2014). Metodología de la Investigación (S. A. Interamericana editores (ed.); Sexta edic). Huang, C. C., Liang, W. Y., Lai, Y. H., & Lin, Y. C. (2010). The agent-based negotiation process for B2C e-commerce. Expert Systems with Applications, 37(1), 348–359. https://doi.org/10.1016/j.eswa.2009.05.065 Igartua, J. J., & Humanes, M. L. (2014). El método científico aplicado a la investigación en comunicación social Juan José Igartua. International Journal of Science Education, 34(June 2014), 23. file:///C:/Users/Usuario/Desktop/UNIVERSIDAD I/BIOLOGIA GENERAL/LABORATORIO/1.METODO CIENTIFICO/IJSE_343_535-374.pdf Keding, C. (2021). and strategic management : four decades of research in review. In Management Review Quarterly (Vol. 71, Issue 1). Springer International Publishing. https://doi.org/10.1007/s11301-020-00181-x Khattak, A. (2022). Hegemony of Digital Platforms, Innovation Culture, and E-Commerce Marketing Capabilities: The Innovation Performance Perspective. Sustainability (Switzerland), 14(1). https://doi.org/10.3390/su14010463 Kotler, P. (n.d.). Marketing Management , Millenium Edition. 2003, 453. Kruger, S., & Aletta, A. (2020). Enhancing technology transfer through entrepreneurial development : practices from innovation spaces. In The Journal of Technology Transfer (Vol. 45, Issue 6). Springer US. https://doi.org/10.1007/s10961-019-09769-2 Las, L. A. C. D. E., & La, O. E. N. (2020). LA CULTURA DE LAS DIGITALES COMO RECURSO DIGITAL SKILLS AS AN INTANGIBLE. Ledesma, L., Perez Rodriguez, J. V, & Ledesma, L. (2016). Introduccion a las tecnicas de muestreo. Difusora Larousse - Ediciones Piramide. https://elibro.net/es/lc/tdea/titulos/49161 Lindgreen, A., Hingley, M. K., Grant, D. B., & Morgan, R. E. (2012). Industrial Marketing Management Value in business and industrial marketing : Past , present , and future. Industrial Marketing Management, 41(1), 207–214. https://doi.org/10.1016/j.indmarman.2011.11.025 López, D. (2012). Modelo para el desarrollo de capacidades para la gestion de innovacion en la empresa. Revista Academica de Investigacion Cientifica, 1(2), 30–60. Martínez-salgado, C. (n.d.). El muestreo en investigación cualitativa . Principios básicos y algunas controversias Sampling in qualitative research . Basic principles and some controversies. 613–619. Nadkarni, S., & Prügl, R. (2021). and opportunities for future research. In Management Review Quarterly (Vol. 71, Issue 2). Springer International Publishing. https://doi.org/10.1007/s11301-020-00185-7 Pfeffermann, N. (2017). What is innovation communication? A dynamic capability view. In Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy (pp. 303–315). Springer International Publishing. https://doi.org/10.1007/978-3-319-49542-2_18 Ratajczak-mrozek, M. (2022). Digitalization and Firm Performance. Digitalization and Firm Performance. https://doi.org/10.1007/978-3-030-83360-2 Rubio-andrés, M., Ramos-gonzález, M. M., & Sastre-castillo, M. Á. (2022). and sustainable growth. In Review of Managerial Science (Issue 0123456789). Springer Berlin Heidelberg. https://doi.org/10.1007/s11846-022-00520-0 Sahakyan, I. (2021). Metaphor, induction and innovation: Getting outside the box. Sign Systems Studies, 49(1), 166–190. https://doi.org/10.12697/SSS.2021.49.1-2.07 Syaifullah, J., Syaifudin, M., Sukendar, M. U., & Junaedi, J. (2021). Social Media Marketing and Business Performance of MSMEs During the COVID-19 Pandemic. Journal of Asian Finance, Economics and Business, 8(2), 523–531. https://doi.org/10.13106/jafeb.2021.vol8.no2.0523 Tang, D. (2021). WHAT IS DIGITAL TRANSFORMATION? EDPACS, 64(1), 9–13. https://doi.org/10.1080/07366981.2020.1847813 Tarí Guilló, J. J. (2000). Calidad total: fuente de ventaja competitiva. Publicaciones de la Universidad de Alicante PP - Spain. https://www.digitaliapublishing.com/a/574 Udayana, I. B. N. (2022). Niche based relational capability to increase salespeople performance in small and medium enterprises. Business: Theory and Practice, 23(1), 141–153. https://doi.org/10.3846/btp.2022.13012 Venturelli, A. (2020). Value Creation BT - Encyclopedia of Sustainable Management (S. Idowu, R. Schmidpeter, N. Capaldi, L. Zu, M. Del Baldo, & R. Abreu (eds.); pp. 1–2). Springer International Publishing. https://doi.org/10.1007/978-3-030-02006-4_368-1 Vial, G. (2019). Journal of Strategic Information Systems Understanding digital transformation : A review and a research agenda. Journal of Strategic Information Systems, 28(2), 118–144. https://doi.org/10.1016/j.jsis.2019.01.003 Wedl, C., Ben-Menahem, S. M., He, F., & Von Krogh, G. (2018). “What is innovation anyway?”- Creation of Concertive and Formal Control for Innovation Processes. Academy of Management Proceedings, 2018(1), 17427. https://doi.org/10.5465/AMBPP.2018.45 Zhang, L., Yang, W., Yang, L., & Gao, L. (2022). How does the value co-creation of e-commerce platform and manufacturers affect channel performance? The moderating role of innovation capability and market turbulence. Electronic Commerce Research and Applications, 52(March 2021), 101120. https://doi.org/10.1016/j.elerap.2022.101120 |
| dc.rights.none.fl_str_mv |
Tecnológico de Antioquia, Institución Universitaria, 2022 |
| dc.rights.uri.spa.fl_str_mv |
https://creativecommons.org/licenses/by-nc/4.0/ |
| dc.rights.license.spa.fl_str_mv |
Atribución-NoComercial 4.0 Internacional (CC BY-NC 4.0) |
| dc.rights.accessrights.spa.fl_str_mv |
info:eu-repo/semantics/openAccess |
| dc.rights.coar.spa.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
| rights_invalid_str_mv |
Tecnológico de Antioquia, Institución Universitaria, 2022 https://creativecommons.org/licenses/by-nc/4.0/ Atribución-NoComercial 4.0 Internacional (CC BY-NC 4.0) http://purl.org/coar/access_right/c_abf2 |
| eu_rights_str_mv |
openAccess |
| dc.format.extent.spa.fl_str_mv |
7 páginas |
| dc.format.mimetype.spa.fl_str_mv |
application/pdf |
| dc.publisher.spa.fl_str_mv |
Tecnológico de Antioquia, Institución Universitaria |
| dc.publisher.faculty.spa.fl_str_mv |
Facultad de Ciencias Administrativas y Económicas |
| dc.publisher.program.spa.fl_str_mv |
Profesional en Administración Comercial |
| dc.publisher.place.spa.fl_str_mv |
Medellín |
| institution |
Tecnológico de Antioquia |
| bitstream.url.fl_str_mv |
https://dspace.tdea.edu.co/bitstream/tdea/2975/4/Sintesis%20Jimenez%20y%20Durango.pdf.jpg https://dspace.tdea.edu.co/bitstream/tdea/2975/3/Sintesis%20Jimenez%20y%20Durango.pdf.txt https://dspace.tdea.edu.co/bitstream/tdea/2975/2/license.txt https://dspace.tdea.edu.co/bitstream/tdea/2975/1/Sintesis%20Jimenez%20y%20Durango.pdf |
| bitstream.checksum.fl_str_mv |
8687d980a0241ea013719ad58f970176 4d9fc478d87f89f427337f880acae503 2f9959eaf5b71fae44bbf9ec84150c7a 25f9d73f28bbbcd922c37253ee2e7216 |
| bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
| repository.name.fl_str_mv |
Repositorio Institucional Tecnologico de Antioquia |
| repository.mail.fl_str_mv |
bdigital@metabiblioteca.com |
| _version_ |
1812189296429367296 |
| spelling |
Diez Gaviria, Ana Ceciliadbebbef7-00ce-49ba-bcd5-6520843d873a600Jiménez Rincón, Luz Adriana04d99d80-7604-420a-a4a1-e071c06e24fdDurango Herrera, Jorge Iván2027a01c-2bb9-4c96-bee8-23ebbc6a32916002023-05-19T20:58:37Z2023-05-19T20:58:37Z2022-05-27https://dspace.tdea.edu.co/handle/tdea/2975En este ejercicio investigativo se presenta la comprensión de la experiencia de las mamás empresarias de Novaventa con relación al uso de las herramientas digitales y como las herramientas ayudan a generar ventaja competitiva y valor para sus clientes. En ese mismo contexto, durante la pandemia del Covid-19, muchas de las estrategias comerciales en donde su enfoque era la presencialidad, se vieron en la necesidad de ser transformadas a la virtualidad, caso de la venta por catálogo de las mamás empresarias de Novaventa del Grupo Nutresa. La estrategia principal es ofrecer los productos a los clientes recurrentes y obtener referidos, por lo que el confinamiento obligatorio lleva a las mamás empresarias a apoyarse en las herramientas digitales para darle continuidad a su negocio. Es así como, se utiliza una metodología cualitativa con fines comprensivos, que se materializa en una encuesta para conocer la experiencia de las mamás empresarias en el uso de las herramientas digitales. De eso se desprende, cuál de ellas es las más efectiva, si el resultado es óptimo y como estas herramientas les permitieron incrementar sus ventas, desarrollando así la ventaja competitiva y entregando valor a sus clientes.PregradoProfesional en Administración Comercial7 páginasapplication/pdfspaTecnológico de Antioquia, Institución UniversitariaFacultad de Ciencias Administrativas y EconómicasProfesional en Administración ComercialMedellínTecnológico de Antioquia, Institución Universitaria, 2022https://creativecommons.org/licenses/by-nc/4.0/Atribución-NoComercial 4.0 Internacional (CC BY-NC 4.0)info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2La transformación digital del catalogo de venta en NOVAVENTATrabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1fTextinfo:eu-repo/semantics/bachelorThesishttp://purl.org/redcol/resource_type/TPinfo:eu-repo/semantics/acceptedVersionAA., V. V. (2020). La era de la transformación digital de las organizaciones y su impacto en la competitividad. Editorial Los Libertadores. https://www.digitaliapublishing.com/a/102573Ailawadi, K. L., & Farris, P. W. (2017). Managing Multi- and Omni-Channel Distribution : Metrics and Research Directions. Journal of Retailing, 93(1), 120–135. https://doi.org/10.1016/j.jretai.2016.12.003Alonso, J. A. (2004). El desarrollo como proceso abierto al aprendizaje. The European Journal of Development Research, 16(4), 845–867. https://doi.org/10.1080/09578810412331332668Åström, J., Reim, W., & Parida, V. (2022). Value creation and value capture for AI business model innovation : a three ‑ phase process framework. Review of Managerial Science, 0123456789. https://doi.org/10.1007/s11846-022-00521-zBarney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS Quarterly: Management Information Systems, 37(2), 471–482. https://doi.org/10.25300/MISQ/2013/37:2.3Blok, V. (2021). What is innovation? Laying the ground for a philosophy of innovation. Techne: Research in Philosophy and Technology, 25(1), 72–96. https://doi.org/10.5840/techne2020109129Boada, A. J., & Mayorca, R. (2011). Demand planning in catalog sales companies. Revista Lasallista de Investigacion, 8(2), 124–135. https://www.scopus.com/inward/record.uri?eid=2-s2.0-84861470392&partnerID=40&md5=3e14689eab5816884382a6f0d7443087Brito, R. P. de, & Brito, L. A. L. (2012). Vantagem competitiva, criação de valor e seus efeitos sobre o desempenho. Revista de Administração de Empresas, 52(1), 70–84. https://doi.org/10.1590/s0034-75902012000100006Cuenca-Fontbona, J., Matilla, K., & Compte-Pujol, M. (2020). Digital transformation of public relations and communication departments of a sample of Spanish companies. Revista de Comunicacion, 19(1), 75–92. https://doi.org/10.26441/RC19.1-2020-A5de Kerviler, G., Demoulin, N. T. M., & Zidda, P. (2017). Adoption of Proximity M-Payment Services: Perceived Value and Experience Effect (An Abstract). In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 275–276). Springer Nature. https://doi.org/10.1007/978-3-319-47331-4_50Endres, H., Huesig, S., & Pesch, R. (2022). Digital innovation management for entrepreneurial ecosystems: services and functionalities as drivers of innovation management software adoption. Review of Managerial Science, 16(1), 135–156. https://doi.org/10.1007/s11846-021-00441-4Fabian, M., Trischler, G., & Li-ying, J. (2021). Digital business model innovation : toward construct clarity and future research directions. Review of Managerial Science, 0123456789. https://doi.org/10.1007/s11846-021-00508-2Hernandez Palma, H. G. H., Pitre Redondo, R. C., & Builes Zapata, S. E. (2021). Impacto del marketing digital a las empresas colombianas emergentes. Revista Universidad y Empresa, 23(40), 1–20. https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.9114Hernandez, R., Fernanez, C., & Baptista, P. (2014). Metodología de la Investigación (S. A. Interamericana editores (ed.); Sexta edic).Huang, C. C., Liang, W. Y., Lai, Y. H., & Lin, Y. C. (2010). The agent-based negotiation process for B2C e-commerce. Expert Systems with Applications, 37(1), 348–359. https://doi.org/10.1016/j.eswa.2009.05.065Igartua, J. J., & Humanes, M. L. (2014). El método científico aplicado a la investigación en comunicación social Juan José Igartua. International Journal of Science Education, 34(June 2014), 23. file:///C:/Users/Usuario/Desktop/UNIVERSIDAD I/BIOLOGIA GENERAL/LABORATORIO/1.METODO CIENTIFICO/IJSE_343_535-374.pdfKeding, C. (2021). and strategic management : four decades of research in review. In Management Review Quarterly (Vol. 71, Issue 1). Springer International Publishing. https://doi.org/10.1007/s11301-020-00181-xKhattak, A. (2022). Hegemony of Digital Platforms, Innovation Culture, and E-Commerce Marketing Capabilities: The Innovation Performance Perspective. Sustainability (Switzerland), 14(1). https://doi.org/10.3390/su14010463Kotler, P. (n.d.). Marketing Management , Millenium Edition. 2003, 453.Kruger, S., & Aletta, A. (2020). Enhancing technology transfer through entrepreneurial development : practices from innovation spaces. In The Journal of Technology Transfer (Vol. 45, Issue 6). Springer US. https://doi.org/10.1007/s10961-019-09769-2Las, L. A. C. D. E., & La, O. E. N. (2020). LA CULTURA DE LAS DIGITALES COMO RECURSO DIGITAL SKILLS AS AN INTANGIBLE.Ledesma, L., Perez Rodriguez, J. V, & Ledesma, L. (2016). Introduccion a las tecnicas de muestreo. Difusora Larousse - Ediciones Piramide. https://elibro.net/es/lc/tdea/titulos/49161Lindgreen, A., Hingley, M. K., Grant, D. B., & Morgan, R. E. (2012). Industrial Marketing Management Value in business and industrial marketing : Past , present , and future. Industrial Marketing Management, 41(1), 207–214. https://doi.org/10.1016/j.indmarman.2011.11.025López, D. (2012). Modelo para el desarrollo de capacidades para la gestion de innovacion en la empresa. Revista Academica de Investigacion Cientifica, 1(2), 30–60.Martínez-salgado, C. (n.d.). El muestreo en investigación cualitativa . Principios básicos y algunas controversias Sampling in qualitative research . Basic principles and some controversies. 613–619.Nadkarni, S., & Prügl, R. (2021). and opportunities for future research. In Management Review Quarterly (Vol. 71, Issue 2). Springer International Publishing. https://doi.org/10.1007/s11301-020-00185-7Pfeffermann, N. (2017). What is innovation communication? A dynamic capability view. In Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy (pp. 303–315). Springer International Publishing. https://doi.org/10.1007/978-3-319-49542-2_18Ratajczak-mrozek, M. (2022). Digitalization and Firm Performance. Digitalization and Firm Performance. https://doi.org/10.1007/978-3-030-83360-2Rubio-andrés, M., Ramos-gonzález, M. M., & Sastre-castillo, M. Á. (2022). and sustainable growth. In Review of Managerial Science (Issue 0123456789). Springer Berlin Heidelberg. https://doi.org/10.1007/s11846-022-00520-0Sahakyan, I. (2021). Metaphor, induction and innovation: Getting outside the box. Sign Systems Studies, 49(1), 166–190. https://doi.org/10.12697/SSS.2021.49.1-2.07Syaifullah, J., Syaifudin, M., Sukendar, M. U., & Junaedi, J. (2021). Social Media Marketing and Business Performance of MSMEs During the COVID-19 Pandemic. Journal of Asian Finance, Economics and Business, 8(2), 523–531. https://doi.org/10.13106/jafeb.2021.vol8.no2.0523Tang, D. (2021). WHAT IS DIGITAL TRANSFORMATION? EDPACS, 64(1), 9–13. https://doi.org/10.1080/07366981.2020.1847813Tarí Guilló, J. J. (2000). Calidad total: fuente de ventaja competitiva. Publicaciones de la Universidad de Alicante PP - Spain. https://www.digitaliapublishing.com/a/574Udayana, I. B. N. (2022). Niche based relational capability to increase salespeople performance in small and medium enterprises. Business: Theory and Practice, 23(1), 141–153. https://doi.org/10.3846/btp.2022.13012Venturelli, A. (2020). Value Creation BT - Encyclopedia of Sustainable Management (S. Idowu, R. Schmidpeter, N. Capaldi, L. Zu, M. Del Baldo, & R. Abreu (eds.); pp. 1–2). Springer International Publishing. https://doi.org/10.1007/978-3-030-02006-4_368-1Vial, G. (2019). Journal of Strategic Information Systems Understanding digital transformation : A review and a research agenda. Journal of Strategic Information Systems, 28(2), 118–144. https://doi.org/10.1016/j.jsis.2019.01.003Wedl, C., Ben-Menahem, S. M., He, F., & Von Krogh, G. (2018). “What is innovation anyway?”- Creation of Concertive and Formal Control for Innovation Processes. Academy of Management Proceedings, 2018(1), 17427. https://doi.org/10.5465/AMBPP.2018.45Zhang, L., Yang, W., Yang, L., & Gao, L. (2022). How does the value co-creation of e-commerce platform and manufacturers affect channel performance? The moderating role of innovation capability and market turbulence. Electronic Commerce Research and Applications, 52(March 2021), 101120. https://doi.org/10.1016/j.elerap.2022.101120MercadeoMarketing DigitalTHUMBNAILSintesis Jimenez y Durango.pdf.jpgSintesis Jimenez y Durango.pdf.jpgGenerated Thumbnailimage/jpeg8747https://dspace.tdea.edu.co/bitstream/tdea/2975/4/Sintesis%20Jimenez%20y%20Durango.pdf.jpg8687d980a0241ea013719ad58f970176MD54open accessTEXTSintesis Jimenez y Durango.pdf.txtSintesis Jimenez y Durango.pdf.txtExtracted texttext/plain11927https://dspace.tdea.edu.co/bitstream/tdea/2975/3/Sintesis%20Jimenez%20y%20Durango.pdf.txt4d9fc478d87f89f427337f880acae503MD53open accessLICENSElicense.txtlicense.txttext/plain; charset=utf-814828https://dspace.tdea.edu.co/bitstream/tdea/2975/2/license.txt2f9959eaf5b71fae44bbf9ec84150c7aMD52open accessORIGINALSintesis Jimenez y Durango.pdfSintesis Jimenez y Durango.pdfSíntesisapplication/pdf148978https://dspace.tdea.edu.co/bitstream/tdea/2975/1/Sintesis%20Jimenez%20y%20Durango.pdf25f9d73f28bbbcd922c37253ee2e7216MD51open accesstdea/2975oai:dspace.tdea.edu.co:tdea/29752023-05-20 03:02:53.319An error occurred on the license name.|||https://creativecommons.org/licenses/by-nc/4.0/open accessRepositorio Institucional Tecnologico de Antioquiabdigital@metabiblioteca.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 |