Responsible communication strategies for small and medium-sized enterprises

Organizational communication must respond to the demands of social responsibility and corporate sustainable development, establishing systemically productive interactions. The research aimed to propose responsible communication strategies for small and medium-sized enterprises. The study was projective, with a contemporary, transectional descriptive, documentary and virtual design. The findings show the importance of the management of organizational communication in small and medium enterprises, and the need to formulate a communication strategy articulated to social responsibility, for this reason, ECoRE-SME strategic guidelines are presented. Keywords: communication strategy, responsible communication, organizational communication, promotion of social responsibility.

• Autores: Rincón Quintero, Yanyn Aurora; Sukier, Harold Bernardo; Contreras Capella, Jairo Antonio; Ramírez Molina, Reynier Israel
• Tipo de recurso: Article of investigation
• Fecha de publicación: 2019
• Institución: Tecnológico de Antioquia
• Repositorio: Repositorio Tdea
• Idioma: eng
• OAI Identifier: oai:dspace.tdea.edu.co:tdea/2822
• Acceso en línea: https://dspace.tdea.edu.co/handle/tdea/2822
• Palabra clave: Responsabilidad Social; Social Responsibility; Responsabilidade Social; Desarrollo Sostenible; Sustainable Development; Desenvolvimento Sustentável; Communication strategy; Estrategia de comunicación; Responsible communication; Comunicación responsable; Organizational communication; Comunicación organizacional,; Promotion of social responsibility; Promoción de la responsabilidad social
• Rights: openAccess
• License: https://creativecommons.org/licenses/by-nc-sa/4.0/