Responsible communication strategies for small and medium-sized enterprises

Organizational communication must respond to the demands of social responsibility and corporate sustainable development, establishing systemically productive interactions. The research aimed to propose responsible communication strategies for small and medium-sized enterprises. The study was project...

Full description

Autores:
Rincón Quintero, Yanyn Aurora
Sukier, Harold Bernardo
Contreras Capella, Jairo Antonio
Ramírez Molina, Reynier Israel
Tipo de recurso:
Article of investigation
Fecha de publicación:
2019
Institución:
Tecnológico de Antioquia
Repositorio:
Repositorio Tdea
Idioma:
eng
OAI Identifier:
oai:dspace.tdea.edu.co:tdea/2822
Acceso en línea:
https://dspace.tdea.edu.co/handle/tdea/2822
Palabra clave:
Responsabilidad Social
Social Responsibility
Responsabilidade Social
Desarrollo Sostenible
Sustainable Development
Desenvolvimento Sustentável
Communication strategy
Estrategia de comunicación
Responsible communication
Comunicación responsable
Organizational communication
Comunicación organizacional,
Promotion of social responsibility
Promoción de la responsabilidad social
Rights
openAccess
License
https://creativecommons.org/licenses/by-nc-sa/4.0/