Responsible communication strategies for small and medium-sized enterprises
Organizational communication must respond to the demands of social responsibility and corporate sustainable development, establishing systemically productive interactions. The research aimed to propose responsible communication strategies for small and medium-sized enterprises. The study was project...
- Autores:
-
Rincón Quintero, Yanyn Aurora
Sukier, Harold Bernardo
Contreras Capella, Jairo Antonio
Ramírez Molina, Reynier Israel
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2019
- Institución:
- Tecnológico de Antioquia
- Repositorio:
- Repositorio Tdea
- Idioma:
- eng
- OAI Identifier:
- oai:dspace.tdea.edu.co:tdea/2822
- Acceso en línea:
- https://dspace.tdea.edu.co/handle/tdea/2822
- Palabra clave:
- Responsabilidad Social
Social Responsibility
Responsabilidade Social
Desarrollo Sostenible
Sustainable Development
Desenvolvimento Sustentável
Communication strategy
Estrategia de comunicación
Responsible communication
Comunicación responsable
Organizational communication
Comunicación organizacional,
Promotion of social responsibility
Promoción de la responsabilidad social
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-sa/4.0/