Hybrid multicriteria technique for international markets selection based on the analytic hierarchy process

Purpose: To present a rigorous technique for merchandise companies that are internationalizing and pursuit the best options of export markets to direct their products. Originality/value: The literature suggests that companies, especially small and medium enterprises (SME), due to their lack of exper...

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Autores:
Baena Rojas, Jose Jaime
López Cadavid, Diego Alejandro
Mackenzie Torres, Tania Margarita
Muñoz Parra, Claudia Lorena
Tipo de recurso:
Article of investigation
Fecha de publicación:
2022
Institución:
Tecnológico de Antioquia
Repositorio:
Repositorio Tdea
Idioma:
eng
OAI Identifier:
oai:dspace.tdea.edu.co:tdea/2690
Acceso en línea:
https://dspace.tdea.edu.co/handle/tdea/2690
Palabra clave:
Exportation of Products
Exportação de Produtos
International markets selection
SME
internationalization
internacionalização
Pyme
Método multivariable
Selección de mercados internacionales
Rights
openAccess
License
https://creativecommons.org/licenses/by/4.0/