Hybrid multicriteria technique for international markets selection based on the analytic hierarchy process
Purpose: To present a rigorous technique for merchandise companies that are internationalizing and pursuit the best options of export markets to direct their products. Originality/value: The literature suggests that companies, especially small and medium enterprises (SME), due to their lack of exper...
- Autores:
-
Baena Rojas, Jose Jaime
López Cadavid, Diego Alejandro
Mackenzie Torres, Tania Margarita
Muñoz Parra, Claudia Lorena
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2022
- Institución:
- Tecnológico de Antioquia
- Repositorio:
- Repositorio Tdea
- Idioma:
- eng
- OAI Identifier:
- oai:dspace.tdea.edu.co:tdea/2690
- Acceso en línea:
- https://dspace.tdea.edu.co/handle/tdea/2690
- Palabra clave:
- Exportation of Products
Exportação de Produtos
International markets selection
SME
internationalization
internacionalização
Pyme
Método multivariable
Selección de mercados internacionales
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by/4.0/