Estudio de factibilidad para la constitución de una comercializadora de pescado y mariscos en el distrito de Buenaventura

Evaluating the creation of a company engaged in marketing of seafood is intended to provide necessary guidelines for the implementation of the business, based on five variables based on good manufacturing practices (GMP) and customer satisfaction analysis, identifying failures in service and in the products offered by direct competitors, raising strategies to ensure the market positioning and acceptance by potential consumers. Analyzing: Market: An evaluation was made, measuring the satisfaction of the buyers of seafood, diagnosing the current level of service provided and the quality of products, demand was analyzed to establish the level of dissatisfaction. Technique: According to project needs, size, installed capacity, used capacity, taking into account the demand projections, defines the equipment necessary for the operation of the marketer. Organizational: According to the processes that take place within the marketing, establishing an organizational structure that meets the activities carried out, by defining the necessary jobs. Environmental media: According to the laws and regulations governing Colombia care of the environment, are taken into account to make an array of environmental impact. Financial: Making a financial feasibility study establishing an initial investment amount, the projection of revenues, expenses and costs. The result of the study showed that the formation of the trading company was viable because of the shortcomings found in the competition, the lack of quality in the products offered and good rates of return on investment, investors attest that over time to be obtained good dividends, therefore project is feasible.

• Autores: Caly Blanco, Astrid María; Chamorro Obregón, Luz Dary; Suárez Estupiñán, Lucy Tania
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2013
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/2775
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/2775
• Palabra clave: Estudio de factibilidad; pescados y mariscos
• Rights: openAccess
• License: Derechos Reservados - Universidad del Quindio, 2013