Identificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia)

With this research we want to identify and analyze each of the strengths and weaknesses of ALAS BRAVAS located in the municipality of Rionegro (Antioquia) with respect to its direct competition, how consumers perceive the logo of the company, if the menu they handle is the most appropriate and provi...

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Autores:: Echeverri-Giraldo, Juliana
Aristizabal-Marín, Liza Manuela

Tipo de recurso:: Tesis

Fecha de publicación:: 2022

Institución:: Universidad Católica de Oriente

Repositorio:: Repositorio UCO

Idioma:

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dc.title.spa.fl_str_mv	Identificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia)
title	Identificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia)
spellingShingle	Identificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia) Estrategia de venta Neuromarketing Sales strategy Neuromarketing Neuromercadotecnia Mercadotecnia Neurociencias Investigación de mercado Investigación comercial Comportamiento del consumidor Investigación y Desarrollo
title_short	Identificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia)
title_full	Identificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia)
title_fullStr	Identificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia)
title_full_unstemmed	Identificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia)
title_sort	Identificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia)
dc.creator.fl_str_mv	Echeverri-Giraldo, Juliana Aristizabal-Marín, Liza Manuela
dc.contributor.advisor.spa.fl_str_mv	Correa-Granada, Natalia Cristina
dc.contributor.author.spa.fl_str_mv	Echeverri-Giraldo, Juliana Aristizabal-Marín, Liza Manuela
dc.contributor.corpauthor.spa.fl_str_mv	Universidad Católica de Oriente. Facultad de Ciencias Económicas y Administrativas
dc.subject.spa.fl_str_mv	Estrategia de venta Neuromarketing
topic	Estrategia de venta Neuromarketing Sales strategy Neuromarketing Neuromercadotecnia Mercadotecnia Neurociencias Investigación de mercado Investigación comercial Comportamiento del consumidor Investigación y Desarrollo
dc.subject.subjectenglish.spa.fl_str_mv	Sales strategy Neuromarketing
dc.subject.lemb.spa.fl_str_mv	Neuromercadotecnia Mercadotecnia Neurociencias Investigación de mercado Investigación comercial Comportamiento del consumidor Investigación y Desarrollo
description	With this research we want to identify and analyze each of the strengths and weaknesses of ALAS BRAVAS located in the municipality of Rionegro (Antioquia) with respect to its direct competition, how consumers perceive the logo of the company, if the menu they handle is the most appropriate and provides the consumer an easy understanding, and if the presentation of the final product is appealing to consumers or not. Having clear the tools and strategies used in visual neuromarketing, it will provide the brand ALAS BRAVAS an easier way to connect with its customers and place itself in the top of mind and top of heart of consumers, positioning its restaurant, gaining recognition with respect to other wings businesses located in San Antonio and potentiating its enterprise. In conclusion, after having used one of the visual neuromarketing tools called the fixed eye tracker where the logo, the menu and the product of ALAS BRAVAS and its direct competition were analyzed, it yielded a series of results that will significantly benefit the brand; because not only the strengths but the points to improve with respect to its competition were evidenced, thus providing greater ease for the acquisition of new customers and retain old ones, thus gaining a better positioning of the brand.
publishDate	2022
dc.date.issued.spa.fl_str_mv	2022-02-03
dc.date.accessioned.none.fl_str_mv	2023-03-14T22:06:38Z
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dc.type.local.spa.fl_str_mv	Tesis/Trabajo de grado - Monografía – Especialización
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institution	Universidad Católica de Oriente
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Facultad de Ciencias Económicas y Administrativas2023-03-14T22:06:38Z2022-02-03https://repositorio.uco.edu.co/handle/20.500.13064/159656p.application/pdfEstrategia de ventaNeuromarketingSales strategyNeuromarketingNeuromercadotecniaMercadotecniaNeurocienciasInvestigación de mercadoInvestigación comercialComportamiento del consumidorInvestigación y DesarrolloIdentificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia)With this research we want to identify and analyze each of the strengths and weaknesses of ALAS BRAVAS located in the municipality of Rionegro (Antioquia) with respect to its direct competition, how consumers perceive the logo of the company, if the menu they handle is the most appropriate and provides the consumer an easy understanding, and if the presentation of the final product is appealing to consumers or not. Having clear the tools and strategies used in visual neuromarketing, it will provide the brand ALAS BRAVAS an easier way to connect with its customers and place itself in the top of mind and top of heart of consumers, positioning its restaurant, gaining recognition with respect to other wings businesses located in San Antonio and potentiating its enterprise. In conclusion, after having used one of the visual neuromarketing tools called the fixed eye tracker where the logo, the menu and the product of ALAS BRAVAS and its direct competition were analyzed, it yielded a series of results that will significantly benefit the brand; because not only the strengths but the points to improve with respect to its competition were evidenced, thus providing greater ease for the acquisition of new customers and retain old ones, thus gaining a better positioning of the brand.Rionegro, Antioquiainfo:eu-repo/semantics/reporthttp://purl.org/coar/resource_type/c_46echttp://purl.org/coar/resource_type/c_93fchttps://purl.org/redcol/resource_type/TPTesis/Trabajo de grado - Monografía – EspecializaciónInterés GeneralORIGINALTrabajo de grado.pdfTrabajo de grado.pdfapplication/pdf1293861https://repositorio.uco.edu.co/bitstreams/4ab35cfb-5844-43b7-9db3-e7be5f23baa6/downloadee9b7fb5403981776caaa22d1c27b10aMD51Carta de Autorización.pdfCarta de Autorización.pdfapplication/pdf426570https://repositorio.uco.edu.co/bitstreams/8ea8ad97-69fa-417c-8d71-5a5d32bb6be1/download7ba23943a5899286ad25eed8a0f26f0dMD52LICENSElicense.txtlicense.txttext/plain; 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Identificar las prácticas del neuromarketing visual como estrategia de ventaja competitiva en el restaurante Alas Bravas ubicado en Rionegro (Antioquia)

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