Influencia del estilo directivo en la comunicación interna de las organizaciones. Una aplicación a las agencias de publicidad

The article is based on the assumption that how an organization is managed entails a specific form of communication. If so, identifying management style can be an indication of how a manger will behave in terms of communication. A model of associations between management style and internal communication is formulated for that purpose. Five style prototypes are identified based on a theoretical analysis. They are: laissez-faire, task-oriented, relationship-oriented, leadership and charismatic leadership. Modes of communication particular to each of these styles are defined. In the second part of the article, the model is tested on a sample of Spanish advertising agencies.

• Autores: Preciado Hoyos, Ángela Sofía; Etayo Pérez, Cristina
• Fecha de publicación: 2014
• Institución: Universidad de la Sabana
• Repositorio: Repositorio Universidad de la Sabana
• Idioma: spa
• OAI Identifier: oai:intellectum.unisabana.edu.co:10818/14540
• Acceso en línea: http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1956; http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1956/3439; http://hdl.handle.net/10818/14540; http://intellectum.unisabana.edu.co/
• Palabra clave: Agencia de publicidad; Comunicación directiva; Comunicación interna; Estilo directivo
• License: http://purl.org/coar/access_right/c_abf2