Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal

The article looks at the more relevant findings of a study financed by the National Television Board, which was used to structure the programming for a project known as the National University Channel, now called Channel Zoom. The study sought evidence of fragmentation and segmentation in the televi...

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Autores:: Arango Forero, Germán Antonio
González Bernal, Manuel Ignacio

Tipo de recurso:

Fecha de publicación:: 2009

Institución:: Universidad de la Sabana

Repositorio:: Repositorio Universidad de la Sabana

Idioma:: spa

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spelling	Arango Forero, Germán AntonioGonzález Bernal, Manuel Ignacio2015-02-02T09:35:20Z2015-02-02T09:35:20Z20092009-10-110122-8285http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1562http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1562/1883http://hdl.handle.net/10818/14493The article looks at the more relevant findings of a study financed by the National Television Board, which was used to structure the programming for a project known as the National University Channel, now called Channel Zoom. The study sought evidence of fragmentation and segmentation in the television consumption habits of college students and high school juniors and seniors in eight provincial capitals throughout the country, and content preferences highly influenced by subscription-based television services or pay television, in which Colombia occupied the lead in Latin America at the time this article was written. The National University Channel is a Colombian television channel made available through the subscription- based television system.El presente artículo recoge los hallazgos más relevantes de una investigación, financiada por la Comisión Nacional de Televisión, que sirvió como soporte para la estructura de programación del proyecto Canal Nacional Universitario, hoy Canal Zoom. En el estudio se buscó evidenciar entre los jóvenes de últimos años de colegio y estudiantes universitarios, de ocho ciudades capitales del país, los fenómenos de segmentación y fragmentación en el hábito de consumo televisivo, y las preferencias de contenidos altamente influenciadas por el sistema de televisión por suscripción, televisión de pago, en el que Colombia ocupa el primer lugar de Latinoamérica al momento de la redacción de este texto. El Canal Nacional Universitario es precisamente una oferta televisiva colombiana distribuida a través del sistema de televisión por suscripción.spaUniversidad de La SabanaPalabra Clave; Vol 12, No 2 (2009): Usos y discursos audiovisualesThis journal and its contents are the property of Universidad de La Sabana and, therefore, may be accessed solely for reading or printing, as a personal copy, but not for profit. Prior authorization from Universidad de La Sabana is required for any other use, such as the reproduction, transformation, public communication or distribution of said material for a profit.The names and email addresses included in Aquichán shall be used solely for the declared purposes of this journal and shall not be made available for any other purpose or to any other person.The articles published in this journal represent the opinions of their authors and do not necessarily reflect the official position of Universidad de La Sabana. A presente revista e seu conteúdo são propriedade da Universidade da Sabana e, consequentemente, só poderá se aceder a ela para leitura ou impressão, como cópia pessoal e sem fins lucrativos. Qualquer outra forma de utilização como reprodução, transformação, comunicação pública ou distribuição, com fins lucrativos, requer a autorização prévia da Universidade da Sabana.Os nomes e endereços de e-mail introduzidos nesta revista se usarão exclusivamente para os fins declarados e não estarão disponíveis para nenhum outro propósito ou outra pessoa.Os artigos que esta revista contém representam a opinião de seus autores e não constituem necessariamente a opinião da Universidade da Sabana.http://purl.org/coar/access_right/c_abf2Universidad de La SabanaRepositorio Institucional de la Universidad de La SabanaAudienciasTelevisiónJuventudContenidosSegmentaciónFagmentaciónSuscripciónTelevidencias juveniles en Colombia: fragmentación generada por un consumo multicanalJuvenile Television Audiences in Colombia: Fragmentation Generated by Multichannel ConsumptionarticlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_650110818/14493oai:intellectum.unisabana.edu.co:10818/144932020-11-26 15:02:45.424Intellectum Universidad de la Sabanacontactointellectum@unisabana.edu.co
dc.title.es_CO.fl_str_mv	Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
dc.title.alternative.none.fl_str_mv	Juvenile Television Audiences in Colombia: Fragmentation Generated by Multichannel Consumption
title	Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
spellingShingle	Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal Audiencias Televisión Juventud Contenidos Segmentación Fagmentación Suscripción
title_short	Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
title_full	Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
title_fullStr	Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
title_full_unstemmed	Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
title_sort	Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
dc.creator.fl_str_mv	Arango Forero, Germán Antonio González Bernal, Manuel Ignacio
dc.contributor.author.none.fl_str_mv	Arango Forero, Germán Antonio González Bernal, Manuel Ignacio
dc.subject.none.fl_str_mv	Audiencias Televisión Juventud Contenidos Segmentación Fagmentación Suscripción
topic	Audiencias Televisión Juventud Contenidos Segmentación Fagmentación Suscripción
description	The article looks at the more relevant findings of a study financed by the National Television Board, which was used to structure the programming for a project known as the National University Channel, now called Channel Zoom. The study sought evidence of fragmentation and segmentation in the television consumption habits of college students and high school juniors and seniors in eight provincial capitals throughout the country, and content preferences highly influenced by subscription-based television services or pay television, in which Colombia occupied the lead in Latin America at the time this article was written. The National University Channel is a Colombian television channel made available through the subscription- based television system.
publishDate	2009
dc.date.created.none.fl_str_mv	2009
dc.date.issued.none.fl_str_mv	2009-10-11
dc.date.accessioned.none.fl_str_mv	2015-02-02T09:35:20Z
dc.date.available.none.fl_str_mv	2015-02-02T09:35:20Z
dc.type.es_CO.fl_str_mv	article
dc.type.coarversion.fl_str_mv	http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv	http://purl.org/coar/resource_type/c_6501
dc.type.hasVersion.es_CO.fl_str_mv	publishedVersion
dc.identifier.issn.none.fl_str_mv	0122-8285
dc.identifier.other.es_CO.fl_str_mv	http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1562 http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1562/1883
dc.identifier.uri.none.fl_str_mv	http://hdl.handle.net/10818/14493
identifier_str_mv	0122-8285
url	http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1562 http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1562/1883 http://hdl.handle.net/10818/14493
dc.language.iso.es_CO.fl_str_mv	spa
language	spa
dc.relation.ispartofseries.none.fl_str_mv	Palabra Clave; Vol 12, No 2 (2009): Usos y discursos audiovisuales
dc.rights.coar.fl_str_mv	http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv	http://purl.org/coar/access_right/c_abf2
dc.publisher.none.fl_str_mv	Universidad de La Sabana
publisher.none.fl_str_mv	Universidad de La Sabana
dc.source.es_CO.fl_str_mv	Universidad de La Sabana Repositorio Institucional de la Universidad de La Sabana
institution	Universidad de la Sabana
repository.name.fl_str_mv	Intellectum Universidad de la Sabana
repository.mail.fl_str_mv	contactointellectum@unisabana.edu.co
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Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal

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