La nueva frontera de los realities shows y de las estrategias multimedia

This article approaches the avant-garde position adopted by the television in the dissemination of shows such as “Operación Triunfo” (literally: “triumph operation”) born in Spain and widely spread throughout multiple TV channels in various European and Latin American countries. The presence and penetration of these shows in the generalist, multi-thematic, and converging television models is analyzed, as well as their repercussion on other communication media: newspapers, magazines, radio stations, the recording world, merchandising, and so on. They are examined as the uppermost development of the reality shows and, above all, as the new frontier of a multimedia strategy arising from a television show.

• Autores: Cebrián Herreros, Mariano
• Fecha de publicación: 2003
• Institución: Universidad de la Sabana
• Repositorio: Repositorio Universidad de la Sabana
• Idioma: spa
• OAI Identifier: oai:intellectum.unisabana.edu.co:10818/14358
• Acceso en línea: http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/421; http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/421/559; http://hdl.handle.net/10818/14358
• Palabra clave: Reality Show; Tele-realidad; Modelos de televisión; Convergencia multimedia; Intertextualidad; Intermedialidad
• License: http://purl.org/coar/access_right/c_abf2