El sector publicitario en su triple vertiente económica, estructural y cultural
This research is intended to diagnose the Spanish advertisement sector, focusing on the media as such and how it contributes towards advancing Spanish society in its production and competitiveness, as well as on how it is globally understood within the frame of mass media. The study presents the mas...
- Autores:
-
Alameda García, David
Fernández Blanco, Elena
Benavides Delgado, Juan
- Tipo de recurso:
- Fecha de publicación:
- 2013
- Institución:
- Universidad de la Sabana
- Repositorio:
- Repositorio Universidad de la Sabana
- Idioma:
- spa
- OAI Identifier:
- oai:intellectum.unisabana.edu.co:10818/14564
- Acceso en línea:
- http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2215
http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2215/3014
http://hdl.handle.net/10818/14564
- Palabra clave:
- Industria cultural
Publicidad
Economía
Sector publicitario
- Rights
- License
- http://purl.org/coar/access_right/c_abf2