El sector publicitario en su triple vertiente económica, estructural y cultural

This research is intended to diagnose the Spanish advertisement sector, focusing on the media as such and how it contributes towards advancing Spanish society in its production and competitiveness, as well as on how it is globally understood within the frame of mass media. The study presents the mas...

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Autores:
Alameda García, David
Fernández Blanco, Elena
Benavides Delgado, Juan
Tipo de recurso:
Fecha de publicación:
2013
Institución:
Universidad de la Sabana
Repositorio:
Repositorio Universidad de la Sabana
Idioma:
spa
OAI Identifier:
oai:intellectum.unisabana.edu.co:10818/14564
Acceso en línea:
http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2215
http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2215/3014
http://hdl.handle.net/10818/14564
Palabra clave:
Industria cultural
Publicidad
Economía
Sector publicitario
Rights
License
http://purl.org/coar/access_right/c_abf2