Crisis transnacional global en relaciones públicas: el caso Chiquita Brands

The Cross-National Conflict Shifting theory is an analytical focus that helps to understand public relations from a cultural, ethical and political perspective where stakeholders exert pressure about the behavior of transnational corporations, especially in subsidiaries that operate in developing co...

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Autores:
Giraldo Dávila, Andrés Felipe
Botero Montoya, Luis Horacio
Molleda, Juan Carlos
Bravo, Vanessa
Tipo de recurso:
Fecha de publicación:
2011
Institución:
Universidad de la Sabana
Repositorio:
Repositorio Universidad de la Sabana
Idioma:
spa
OAI Identifier:
oai:intellectum.unisabana.edu.co:10818/14534
Acceso en línea:
http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1871
http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1871/2428
http://hdl.handle.net/10818/14534
Palabra clave:
Relaciones públicas globales
Crisis transnacional
Reputación corporativa
Rights
License
http://purl.org/coar/access_right/c_abf2