La interacción de los usuarios en los perfiles de Facebook de la prensa española

The boom in social networks has prompted the press draw on these new communication channels as a way to interact with users. It is of interest to know how newspapers use these networks and the response from their followers. Accordingly, the study focuses on analyzing the Facebook profiles of the largest newspapers in Spain during the quarter from October to December 2012. The pivotal points of the article are oriented in two directions: one deals with how the newspapers in question exploit social networks, while the other focuses on the interaction with users.

• Autores: Merino-Bobillo, María; Lloves Sobrado, Beatriz; Pérez Guerrero, Ana María
• Fecha de publicación: 2013
• Institución: Universidad de la Sabana
• Repositorio: Repositorio Universidad de la Sabana
• Idioma: spa
• OAI Identifier: oai:intellectum.unisabana.edu.co:10818/14632
• Acceso en línea: http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/3394; http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/3394/3272; http://hdl.handle.net/10818/14632
• Palabra clave: Facebook; Periodismo; Prensa; Redes sociales; España
• License: http://purl.org/coar/access_right/c_abf2