Sustainable marketing: A bibliometric study
The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric tec...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/12512
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452
https://repositorio.uptc.edu.co/handle/001/12512
- Palabra clave:
- Análisis bibliométrico
mercadotecnia sustentable
estrategia
Bibliometric Analysis
Sustainable Marketing
Strategy
- Rights
- License
- Derechos de autor 2021 Jesús Humberto Lara Félix, Juan Mejía Trejo