Sustainable marketing: A bibliometric study

The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric tec...

Full description

Autores:
Tipo de recurso:
Fecha de publicación:
2021
Institución:
Universidad Pedagógica y Tecnológica de Colombia
Repositorio:
RiUPTC: Repositorio Institucional UPTC
Idioma:
spa
OAI Identifier:
oai:repositorio.uptc.edu.co:001/12512
Acceso en línea:
https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452
https://repositorio.uptc.edu.co/handle/001/12512
Palabra clave:
Análisis bibliométrico
mercadotecnia sustentable
estrategia
Bibliometric Analysis
Sustainable Marketing
Strategy
Rights
License
Derechos de autor 2021 Jesús Humberto Lara Félix, Juan Mejía Trejo