The ethics of marketing in Colombia a look from some experts of the academy

This paper is aimed to identify the implicit ethics in marketing in Colombia according to many expert professors’ perspectives from the best Colombian universities. The methodological design used was the hermeneutic analysis of the information gathered through semi-directed interviews. The results s...

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Autores:
Tipo de recurso:
http://purl.org/coar/resource_type/c_6632
Fecha de publicación:
2022
Institución:
Universidad Pedagógica y Tecnológica de Colombia
Repositorio:
RiUPTC: Repositorio Institucional UPTC
Idioma:
spa
OAI Identifier:
oai:repositorio.uptc.edu.co:001/10392
Acceso en línea:
https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/15260
https://repositorio.uptc.edu.co/handle/001/10392
Palabra clave:
protestant ethics;
ethics teaching;
business schools;
ethical marketing
ética protestante;
enseñanza de la ética;
escuelas de negocios;
marketing ético
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Derechos de autor 2022 Revista de Investigación, Desarrollo e Innovación