The ethics of marketing in Colombia a look from some experts of the academy
This paper is aimed to identify the implicit ethics in marketing in Colombia according to many expert professors’ perspectives from the best Colombian universities. The methodological design used was the hermeneutic analysis of the information gathered through semi-directed interviews. The results s...
- Autores:
- Tipo de recurso:
- http://purl.org/coar/resource_type/c_6632
- Fecha de publicación:
- 2022
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/10392
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/15260
https://repositorio.uptc.edu.co/handle/001/10392
- Palabra clave:
- protestant ethics;
ethics teaching;
business schools;
ethical marketing
ética protestante;
enseñanza de la ética;
escuelas de negocios;
marketing ético
- Rights
- License
- Derechos de autor 2022 Revista de Investigación, Desarrollo e Innovación