Space of fresh organic products in supermarket chains: an exploratory analysis
Supermarket chains have been transformed to meet the demands of their customers, through the implementation of marketing strategies such as the organization of the space to reduce shopping times and the diversification of products, expanding the possibility of choice. It is then that the organizatio...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/12480
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9597
https://repositorio.uptc.edu.co/handle/001/12480
- Palabra clave:
- merchandising
layout
consumer
supermarket chains
organic products
comercialización
acomodo
consumidor
tiendas de autoservicio
productos orgánicos
- Rights
- License
- Derechos de autor 2020 Maricruz Olazabal-Lugo, Lydia María López-Barraza