Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico
The main aim of the current study was to identify the correlation of the Barrio del Artista repositioning to enhance its artistic and cultural value in Puebla city, Mexico. The research was conducted within a marketing focus. The presented results correspond to an empirical research on the repositio...
- Autores:
- Tipo de recurso:
- http://purl.org/coar/resource_type/c_6675
- Fecha de publicación:
- 2016
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/10222
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601
https://repositorio.uptc.edu.co/handle/001/10222
- Palabra clave:
- marketing
positioning
Barrio del Artista
mercadotecnia
posicionamiento
Barrio del Artista.
- Rights
- License
- Derechos de autor 2016 REVISTA DE INVESTIGACIÓN, DESARROLLO E INNOVACIÓN
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2016-02-152024-07-05T18:03:51Z2024-07-05T18:03:51Zhttps://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/460110.19053/20278306.4601https://repositorio.uptc.edu.co/handle/001/10222The main aim of the current study was to identify the correlation of the Barrio del Artista repositioning to enhance its artistic and cultural value in Puebla city, Mexico. The research was conducted within a marketing focus. The presented results correspond to an empirical research on the repositioning of the Barrio del Artista, using a quantitative approach and Pearson’s correlation coefficient, making the application of the factors that compose positioning to determine the relationship between the Barrio del Artista repositioning and the increase of its artistic and cultural value in Puebla city. For this research, the novel concepts of marketing and positioning were used in a practical way.El objetivo general del presente trabajo fue determinar la correlación del reposicionamiento del Barrio del Artista para aumentar su valor cultural-artístico en Puebla, México. La investigación se realizó dentro de un enfoque mercadológico. Los resultados que se presentan corresponden a un estudio empírico sobre el reposicionamiento del Barrio del Artista, usando un enfoque cuantitativo y el coeficiente de correlación de Pearson, logrando la aplicación de los factores que componen el posicionamiento para determinar la relación entre el reposicionamiento del Barrio del Artista y el aumento de su valor cultural artístico en Puebla. Para la presente investigación se utilizaron de forma práctica los conceptos novedosos de mercadotecnia y posicionamiento.application/pdfspaspaUniversidad Pedagógica y Tecnológica de Colombiahttps://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601/3819Derechos de autor 2016 REVISTA DE INVESTIGACIÓN, DESARROLLO E INNOVACIÓNhttp://purl.org/coar/access_right/c_abf176http://purl.org/coar/access_right/c_abf2Revista de Investigación, Desarrollo e Innovación; Vol. 6 No. 2 (2016): January-June; 109-116Revista de Investigación, Desarrollo e Innovación; Vol. 6 Núm. 2 (2016): Enero-Junio; 109-1162389-94172027-8306marketingpositioningBarrio del ArtistamercadotecniaposicionamientoBarrio del Artista.Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, MexicoReposicionamiento del Barrio del Artista para aumentar su valor cultural-artístico en Puebla, Méxicoinfo:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_6675http://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a259http://purl.org/coar/version/c_970fb48d4fbd8a85Acle-Mena, Ramón SebastiánVillalobos-Abrego, CarolinaHerrera-López, Beatriz001/10222oai:repositorio.uptc.edu.co:001/102222025-07-18 11:51:29.391metadata.onlyhttps://repositorio.uptc.edu.coRepositorio Institucional UPTCrepositorio.uptc@uptc.edu.co |
| dc.title.en-US.fl_str_mv |
Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| dc.title.es-ES.fl_str_mv |
Reposicionamiento del Barrio del Artista para aumentar su valor cultural-artístico en Puebla, México |
| title |
Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| spellingShingle |
Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico marketing positioning Barrio del Artista mercadotecnia posicionamiento Barrio del Artista. |
| title_short |
Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| title_full |
Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| title_fullStr |
Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| title_full_unstemmed |
Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| title_sort |
Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico |
| dc.subject.en-US.fl_str_mv |
marketing positioning Barrio del Artista |
| topic |
marketing positioning Barrio del Artista mercadotecnia posicionamiento Barrio del Artista. |
| dc.subject.es-ES.fl_str_mv |
mercadotecnia posicionamiento Barrio del Artista. |
| description |
The main aim of the current study was to identify the correlation of the Barrio del Artista repositioning to enhance its artistic and cultural value in Puebla city, Mexico. The research was conducted within a marketing focus. The presented results correspond to an empirical research on the repositioning of the Barrio del Artista, using a quantitative approach and Pearson’s correlation coefficient, making the application of the factors that compose positioning to determine the relationship between the Barrio del Artista repositioning and the increase of its artistic and cultural value in Puebla city. For this research, the novel concepts of marketing and positioning were used in a practical way. |
| publishDate |
2016 |
| dc.date.accessioned.none.fl_str_mv |
2024-07-05T18:03:51Z |
| dc.date.available.none.fl_str_mv |
2024-07-05T18:03:51Z |
| dc.date.none.fl_str_mv |
2016-02-15 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article |
| dc.type.coar.fl_str_mv |
http://purl.org/coar/resource_type/c_2df8fbb1 |
| dc.type.coarversion.fl_str_mv |
http://purl.org/coar/version/c_970fb48d4fbd8a85 |
| dc.type.coar.spa.fl_str_mv |
http://purl.org/coar/resource_type/c_6675 |
| dc.type.version.spa.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/version/c_970fb48d4fbd8a259 |
| format |
http://purl.org/coar/resource_type/c_6675 |
| status_str |
publishedVersion |
| dc.identifier.none.fl_str_mv |
https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601 10.19053/20278306.4601 |
| dc.identifier.uri.none.fl_str_mv |
https://repositorio.uptc.edu.co/handle/001/10222 |
| url |
https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601 https://repositorio.uptc.edu.co/handle/001/10222 |
| identifier_str_mv |
10.19053/20278306.4601 |
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spa |
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spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601/3819 |
| dc.rights.es-ES.fl_str_mv |
Derechos de autor 2016 REVISTA DE INVESTIGACIÓN, DESARROLLO E INNOVACIÓN |
| dc.rights.coar.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
| dc.rights.coar.spa.fl_str_mv |
http://purl.org/coar/access_right/c_abf176 |
| rights_invalid_str_mv |
Derechos de autor 2016 REVISTA DE INVESTIGACIÓN, DESARROLLO E INNOVACIÓN http://purl.org/coar/access_right/c_abf176 http://purl.org/coar/access_right/c_abf2 |
| dc.format.none.fl_str_mv |
application/pdf |
| dc.publisher.es-ES.fl_str_mv |
Universidad Pedagógica y Tecnológica de Colombia |
| dc.source.en-US.fl_str_mv |
Revista de Investigación, Desarrollo e Innovación; Vol. 6 No. 2 (2016): January-June; 109-116 |
| dc.source.es-ES.fl_str_mv |
Revista de Investigación, Desarrollo e Innovación; Vol. 6 Núm. 2 (2016): Enero-Junio; 109-116 |
| dc.source.none.fl_str_mv |
2389-9417 2027-8306 |
| institution |
Universidad Pedagógica y Tecnológica de Colombia |
| repository.name.fl_str_mv |
Repositorio Institucional UPTC |
| repository.mail.fl_str_mv |
repositorio.uptc@uptc.edu.co |
| _version_ |
1839633842475892736 |