Analysis and Evaluation of International Natural Honey Markets
The research aims to classify the countries to guide the internationalization of natural honey producers in Colombia by applying the matrix of attractiveness and competitiveness, since the current market demands from companies actions that generate competitive advantages to face the growing internat...
- Autores:
- Tipo de recurso:
- http://purl.org/coar/resource_type/c_6514
- Fecha de publicación:
- 2022
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/12074
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/cenes/article/view/14129
https://repositorio.uptc.edu.co/handle/001/12074
- Palabra clave:
- international trade
globalization
attractiveness
competitiveness
marketing
comercio internacional
globalización
atractividad
competitividad
marketing
- Rights
- License
- Copyright (c) 2022 Hermes Castro Fajardo