Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models
Boyacá is one of the main bee pollen (or corbicular pollen) producers in Colombia. However, pollen consumer preferences in this region are unknown; therefore, there is no background to develop marketing strategies aiming at profiting beekeepers and consumers. This study presents the design and stati...
- Autores:
- Tipo de recurso:
- http://purl.org/coar/resource_type/c_6561
- Fecha de publicación:
- 2023
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/10431
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16839
https://repositorio.uptc.edu.co/handle/001/10431
- Palabra clave:
- perceived quality;
pollen consumption;
structural equation models;
partial least squares
calidad percibida;
consumo polen;
modelos de ecuaciones estructurales;
mínimos cuadrados parciales
- Rights
- License
- Derechos de autor 2023 Revista de Investigación, Desarrollo e Innovación