Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms

Critical media literacy is a competence that promotes the analysis of messages and strategies used by mass media through the enhancement and implementation of critical skills. This research report describes what a process of critical analysis of advertisements revealed about a group of twenty-one te...

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Fecha de publicación:: 2018

Institución:: Universidad Pedagógica y Tecnológica de Colombia

Repositorio:: RiUPTC: Repositorio Institucional UPTC

Idioma:: eng
spa

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oai_identifier_str	oai:repositorio.uptc.edu.co:001/16044
network_acronym_str	REPOUPTC2
network_name_str	RiUPTC: Repositorio Institucional UPTC
repository_id_str
spelling	2018-11-192024-07-08T14:32:29Z2024-07-08T14:32:29Zhttps://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/866810.19053/2011835X.8668https://repositorio.uptc.edu.co/handle/001/16044Critical media literacy is a competence that promotes the analysis of messages and strategies used by mass media through the enhancement and implementation of critical skills. This research report describes what a process of critical analysis of advertisements revealed about a group of twenty-one tenth graders’ identity construction at a private institution in Duitama (Boyacá – Colombia). The implementation of eight task- based workshops led them to reflect about the role of advertising in their contexts and its relationship with their identity construction process. As a result, the tasks developed during the workshops guided students in understanding the role advertising plays in their daily life.  La literacidad crítica de medios es una competencia que promueve el análisis de los mensajes y estrategias utilizados por los medios de comunicación a través de la mejora e implementación de habilidades críticas. De esta manera, este reporte de investigación describe lo que un proceso de análisis crítico de anuncios publicitarios reveló acerca del proceso de construcción de identidad de veintiún estudiantes de grado décimo, en una institución privada localizada en Duitama (Boyacá – Colombia). La implementación de ocho talleres basados en tareas guió a los estudiantes hacia la reflexión sobre el rol de la publicidad en su contexto y cómo esta se relaciona con su proceso de construcción de identidad. Como resultado, las actividades desarrolladas durante los talleres ayudaron a los estudiantes a comprender el rol de la publicidad en su vida diaria.application/pdfengspaUniversidad Pedagógica y Tecnológica de Colombiahttps://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/8668/7206Copyright (c) 2018 ENLETAWA JOURNALhttps://creativecommons.org/licenses/by-nc-nd/4.0/http://purl.org/coar/access_right/c_abf2Enletawa Journal; Vol. 10 No. 1 (2017): January - June; 27-42Enletawa Journal; Vol. 10 Núm. 1 (2017): January - June; 27-422463-19652011-835XAdvertisingCritical Media LiteracyCritical ThinkingIdentity ConstructionLiteracidad crítica de medioshabilidades críticasanuncios publicitariosconstrucción de identidadCritical Analysis of Advertising: Enhancing Identity Construction in EFL ClassroomsAnálisis Crítico de la Publicidad: Fortaleciendo la Construcción de Identidad en Clases de Inglés como Lengua Extranjerainfo:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_2df8fbb1Lara Páez, Mónica Yohanna001/16044oai:repositorio.uptc.edu.co:001/160442025-07-18 11:15:16.867metadata.onlyhttps://repositorio.uptc.edu.coRepositorio Institucional UPTCrepositorio.uptc@uptc.edu.co
dc.title.en-US.fl_str_mv	Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms
dc.title.es-ES.fl_str_mv	Análisis Crítico de la Publicidad: Fortaleciendo la Construcción de Identidad en Clases de Inglés como Lengua Extranjera
title	Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms
spellingShingle	Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms Advertising Critical Media Literacy Critical Thinking Identity Construction Literacidad crítica de medios habilidades críticas anuncios publicitarios construcción de identidad
title_short	Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms
title_full	Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms
title_fullStr	Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms
title_full_unstemmed	Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms
title_sort	Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms
dc.subject.en-US.fl_str_mv	Advertising Critical Media Literacy Critical Thinking Identity Construction
topic	Advertising Critical Media Literacy Critical Thinking Identity Construction Literacidad crítica de medios habilidades críticas anuncios publicitarios construcción de identidad
dc.subject.es-ES.fl_str_mv	Literacidad crítica de medios habilidades críticas anuncios publicitarios construcción de identidad
description	Critical media literacy is a competence that promotes the analysis of messages and strategies used by mass media through the enhancement and implementation of critical skills. This research report describes what a process of critical analysis of advertisements revealed about a group of twenty-one tenth graders’ identity construction at a private institution in Duitama (Boyacá – Colombia). The implementation of eight task- based workshops led them to reflect about the role of advertising in their contexts and its relationship with their identity construction process. As a result, the tasks developed during the workshops guided students in understanding the role advertising plays in their daily life.
publishDate	2018
dc.date.accessioned.none.fl_str_mv	2024-07-08T14:32:29Z
dc.date.available.none.fl_str_mv	2024-07-08T14:32:29Z
dc.date.none.fl_str_mv	2018-11-19
dc.type.none.fl_str_mv	info:eu-repo/semantics/article
dc.type.coarversion.fl_str_mv	http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv	http://purl.org/coar/resource_type/c_2df8fbb1
dc.identifier.none.fl_str_mv	https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/8668 10.19053/2011835X.8668
dc.identifier.uri.none.fl_str_mv	https://repositorio.uptc.edu.co/handle/001/16044
url	https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/8668 https://repositorio.uptc.edu.co/handle/001/16044
identifier_str_mv	10.19053/2011835X.8668
dc.language.none.fl_str_mv	eng
dc.language.iso.none.fl_str_mv	spa
language	eng spa
dc.relation.none.fl_str_mv	https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/8668/7206
dc.rights.en-US.fl_str_mv	Copyright (c) 2018 ENLETAWA JOURNAL https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.coar.fl_str_mv	http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv	Copyright (c) 2018 ENLETAWA JOURNAL https://creativecommons.org/licenses/by-nc-nd/4.0/ http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv	application/pdf
dc.publisher.en-US.fl_str_mv	Universidad Pedagógica y Tecnológica de Colombia
dc.source.en-US.fl_str_mv	Enletawa Journal; Vol. 10 No. 1 (2017): January - June; 27-42
dc.source.es-ES.fl_str_mv	Enletawa Journal; Vol. 10 Núm. 1 (2017): January - June; 27-42
dc.source.none.fl_str_mv	2463-1965 2011-835X
institution	Universidad Pedagógica y Tecnológica de Colombia
repository.name.fl_str_mv	Repositorio Institucional UPTC
repository.mail.fl_str_mv	repositorio.uptc@uptc.edu.co
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Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms

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