Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms

Critical media literacy is a competence that promotes the analysis of messages and strategies used by mass media through the enhancement and implementation of critical skills. This research report describes what a process of critical analysis of advertisements revealed about a group of twenty-one te...

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Autores:
Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad Pedagógica y Tecnológica de Colombia
Repositorio:
RiUPTC: Repositorio Institucional UPTC
Idioma:
eng
spa
OAI Identifier:
oai:repositorio.uptc.edu.co:001/16044
Acceso en línea:
https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/8668
https://repositorio.uptc.edu.co/handle/001/16044
Palabra clave:
Advertising
Critical Media Literacy
Critical Thinking
Identity Construction
Literacidad crítica de medios
habilidades críticas
anuncios publicitarios
construcción de identidad
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Copyright (c) 2018 ENLETAWA JOURNAL