Own labels in the United Kingdom: A source of competitive advantage in retail business
This paper shows evidence of the role of own labels within UK retailbusiness, not only as a product that compete with national brands, but as atool to achieve competitive advantage. In addition, as a key player in retailbusiness, which its development has changed the level of relationship amongthe s...
- Autores:
-
Octavio Ibarra Consuegra
- Tipo de recurso:
- Fecha de publicación:
- 2011
- Institución:
- Universidad del Norte
- Repositorio:
- Repositorio Uninorte
- Idioma:
- spa
- OAI Identifier:
- oai:manglar.uninorte.edu.co:10584/4823
- Acceso en línea:
- http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3557
http://hdl.handle.net/10584/4823
- Palabra clave:
- Rights
- License
- http://purl.org/coar/access_right/c_abf2