Own labels in the United Kingdom: A source of competitive advantage in retail business

This paper shows evidence of the role of own labels within UK retailbusiness, not only as a product that compete with national brands, but as atool to achieve competitive advantage. In addition, as a key player in retailbusiness, which its development has changed the level of relationship amongthe s...

Full description

Autores:
Octavio Ibarra Consuegra
Tipo de recurso:
Fecha de publicación:
2011
Institución:
Universidad del Norte
Repositorio:
Repositorio Uninorte
Idioma:
spa
OAI Identifier:
oai:manglar.uninorte.edu.co:10584/4823
Acceso en línea:
http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3557
http://hdl.handle.net/10584/4823
Palabra clave:
Rights
License
http://purl.org/coar/access_right/c_abf2