CORPORATE ENVIRONMENTAL ORIENTATION:CONCEPTUALIZATION AND THE CASE OF ANDEAN EXPORTERS/ORIENTACIÓN AMBIENTAL CORPORATIVA:CONCEPTUALIZACIÓN Y EL CASO DE LOS EXPORTADORES ANDINOS

Abstract: As more consumers, firms, and governments become aware of environmental degradation and take measures to abate their negative contribution, green practices will play a more prominent role in corporate management. This paper conducts a literature review of firm greening modes, the proposed...