Relativism and marketing: A methodological proposal for the consumer behavior study

During decades the positivism has dominated the academic and researching environment.This article wants to express, by sharing elements of a specific researching experience(about consumer behaviour, in this case), that relativism as philosophy for approaching tosocial phenomena is appropriated and a...

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Autores:
Christian Acevedo Navas
Tipo de recurso:
Fecha de publicación:
2011
Institución:
Universidad del Norte
Repositorio:
Repositorio Uninorte
Idioma:
spa
OAI Identifier:
oai:manglar.uninorte.edu.co:10584/4839
Acceso en línea:
http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3581
http://hdl.handle.net/10584/4839
Palabra clave:
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spelling Christian Acevedo NavasColombia2013-08-31T23:15:11Z2013-08-31T23:15:11Z2011-12-09http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3581http://hdl.handle.net/10584/4839During decades the positivism has dominated the academic and researching environment.This article wants to express, by sharing elements of a specific researching experience(about consumer behaviour, in this case), that relativism as philosophy for approaching tosocial phenomena is appropriated and also rigorous. An anthropological and sociologicaldoctrine, which gives theoretical and methodological support to research duties, are tackled.Ethnography, the classic method of anthropological research and its main techniques fordata collecting are explained. The process for data treatment, under PRODIN methodologyof qualitative analysis is also shown.Por décadas, el positivismo ha dominado el ambiente académico e investigativo.Este artículo pretende manifestar, compartiendo elementos de una experienciainvestigativa específica (sobre comportamiento del consumidor en este caso), queel relativismo como filosofía de aproximación al estudio de los fenómenos socialeses pertinente e igualmente riguroso. Se abordan las escuelas de pensamientoantropológico y sociológico que dan sustento teórico-metodológico a este trabajoinvestigativo. Se explica la etnografía, método clásico de investigación antropológicay sus principales técnicas como medio de recolección de información. También semuestra, paso a paso, el proceso efectuado para el tratamiento de la información,bajo la metodología prodin de análisis cualitativo.application/pdfspaRevista científica Pensamiento y GestiónRevista científica Pensamiento y Gestión; No 19: Jul-Dic 2005instname:Universidad del Nortereponame:Repositorio Digital de la Universidad del NorteRelativism and marketing: A methodological proposal for the consumer behavior studyRelativismo y marketing: Una propuesta metodológica para el estudio del comportamiento del consumidorarticlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/access_right/c_abf210584/4839oai:172.16.14.36:10584/48392015-10-07 01:48:45.13Repositorio Digital de la Universidad del Nortemauribe@uninorte.edu.co
dc.title.none.fl_str_mv Relativism and marketing: A methodological proposal for the consumer behavior study
Relativismo y marketing: Una propuesta metodológica para el estudio del comportamiento del consumidor
title Relativism and marketing: A methodological proposal for the consumer behavior study
spellingShingle Relativism and marketing: A methodological proposal for the consumer behavior study
title_short Relativism and marketing: A methodological proposal for the consumer behavior study
title_full Relativism and marketing: A methodological proposal for the consumer behavior study
title_fullStr Relativism and marketing: A methodological proposal for the consumer behavior study
title_full_unstemmed Relativism and marketing: A methodological proposal for the consumer behavior study
title_sort Relativism and marketing: A methodological proposal for the consumer behavior study
dc.creator.fl_str_mv Christian Acevedo Navas
dc.contributor.author.none.fl_str_mv Christian Acevedo Navas
description During decades the positivism has dominated the academic and researching environment.This article wants to express, by sharing elements of a specific researching experience(about consumer behaviour, in this case), that relativism as philosophy for approaching tosocial phenomena is appropriated and also rigorous. An anthropological and sociologicaldoctrine, which gives theoretical and methodological support to research duties, are tackled.Ethnography, the classic method of anthropological research and its main techniques fordata collecting are explained. The process for data treatment, under PRODIN methodologyof qualitative analysis is also shown.
publishDate 2011
dc.date.issued.none.fl_str_mv 2011-12-09
dc.date.accessioned.none.fl_str_mv 2013-08-31T23:15:11Z
dc.date.available.none.fl_str_mv 2013-08-31T23:15:11Z
dc.type.none.fl_str_mv article
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.hasVersion.none.fl_str_mv publishedVersion
dc.identifier.other.none.fl_str_mv http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3581
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10584/4839
url http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3581
http://hdl.handle.net/10584/4839
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.ispartof.none.fl_str_mv Revista científica Pensamiento y Gestión; No 19: Jul-Dic 2005
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rights_invalid_str_mv http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv application/pdf
dc.coverage.spatial.none.fl_str_mv Colombia
dc.publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
dc.source.none.fl_str_mv instname:Universidad del Norte
reponame:Repositorio Digital de la Universidad del Norte
instname_str Universidad del Norte
institution Universidad del Norte
reponame_str Repositorio Digital de la Universidad del Norte
collection Repositorio Digital de la Universidad del Norte
repository.name.fl_str_mv Repositorio Digital de la Universidad del Norte
repository.mail.fl_str_mv mauribe@uninorte.edu.co
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